Manager, Brand Social Media

Who We Are
Want to make an impact? Join our pack and come work (and play) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We've got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.

At Rover, our furry coworkers are just as important as our human ones—and we wouldn't have it any other way. Along with making the joys of pet parenthood more accessible, we're committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

This is a hybrid position that has the minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. For this reason, candidates must be based in the Greater Seattle Area or willing to relocate.
Who We're Looking For
Rover is seeking an experienced and strategic Manager, Brand Social Media to drive forward our global social media strategy. This role will be responsible for shaping the vision for Rover's social presence in the U.S. and internationally, engaging our community at scale, and directly impacting key business objectives.

As a leader within the Marketing team, this role will manage a team of content creators, contractors and a Social Media Manager, partner with an agency, scale processes for operational excellence, and collaborate cross-functionally to evolve Rover's global brand presence. The ideal candidate will bring a balance of deep industry knowledge, strategic program development and execution, creative vision, operational leadership, and data-driven decision-making to optimize program performance.

Your Responsibilities

• Develop and execute a comprehensive global social media strategy that accelerates Rover's key business priorities while also building positive Brand equity.
• Lead a team of contractors and an in-house social media manager, with a direct line to in-house creative for asset development. Serve as the day today contact for our agency for boosted spending.
• Drive the strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube Shorts and Reddit.
• Own scaling into new countries with audience targeting and localization strategies that resonate.
• Serve as a bridge between brand reputation, operations social, paid social, content strategy and brand social to ensure a unified strategy and reporting of insights.
• Be a trusted advisor on the rapidly evolving landscape of social trends, emerging platforms, search behavior and content innovation, proactively identifying opportunities for strategic investment.
• Build a strategy across multiple of Rover's brands, including Cat in a Flat.
• Establish processes for KPI performance tracking, using data-driven insights to optimize content and campaign effectiveness while clearly communicating impact to stakeholders.
• Identify scalable solutions for content production and audience engagement.
• Be customer obsessed: maintain a deep understanding of Rover's target audience and competitive landscape, leveraging insights to influence broader marketing and brand initiatives.
• Foster a culture of innovation, collaboration, and excellence, ensuring that Rover's brand storytelling remains best-in-class.

Your Qualifications

• 7+ years of experience in social media marketing, with a track record of building and scaling brand social strategies for consumer brands through in-house and agency experience.
• Proven leadership experience, including managing a team of social media professionals.
• Ability to identify high-impact opportunities, aligning social media efforts with business strategy and advocating for strategic investments, including net new tests.
• Experience translating social listening data into actionable, impact-driving insights that inform strategy across marketing and product teams.
• Demonstrates the ability to go deep in program ownership while also keeping stakeholders apprised of wins and learnings.
• Strong stakeholder management and ability to effectively communicate insights, strategies, and priorities to executives and cross-functional teams.
• Exceptional ability to balance creative and analytical thinking, using data to drive decisions while maintaining a strong brand voice and aesthetic.
• Deep expertise in social media platforms, trends, and analytics tools, with hands-on experience managing multi-channel brand strategies.
• A self-starter mindset, with the ability to proactively evolve team operations and business rhythms in response to changing needs.
• Experience in global social media management and localization strategies.
• Experience boosting organic posts in Meta and bridging the gap between paid media and social to make each more effective, preferred.
• Knowledge of SEO and AEO landscape, as it relates to social media and Reddit, preferred.
• Bonus: Experience with two-sided marketplaces, travel-adjacent brands, or pet-related brands.

Benefits Of Working At

• Competitive compensation
• 401k match
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Doggy benefits, including $1000 toward adopting your first dog
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
• Regular team activities performed in-person and virtually

Compensation

• In the greater Seattle area the first-year salary range is $129,139-171,755. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.
• The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.

At Rover, we're driven by seeing our people succeed and grow, while doing our jobs better than ever before. We believe the best business outcomes come from a diverse set of perspectives and we're committed to promoting an inclusive, inventive, and fun environment with amazing employees. We welcome and encourage applicants from all backgrounds to apply.

Rover is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex, pregnancy, gender identity or expression, sexual orientation, marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal, state and local laws.

We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.