Senior Brand Strategist, AWS Brand

The Senior Brand Strategist drives global brand and creative strategy for AWS, actively shaping how the brand is perceived in the world. This role is highly collaborative and focused on brand positioning, messaging, and creative strategy for our brand identity and design system, events, brand campaigns, content, and beyond. You'll be responsible for clarifying various inputs, identifying novel insights and brand opportunities, creating mechanisms to enable the larger marketing organization, and crafting creative briefs that lead to consistent, compelling, and distinct brand experiences that positively shift brand perceptions and grow our business.

Key job responsibilities

• Partner with Brand Insights team to conduct, analyze, and synthesize customer and creative research to inform brand and marketing outputs
• Connect the dots between business goals, customer insights, marketing strategies, and creative development
• Identify novel customer insights and brand opportunities to drive consistent, high-bar creative which positively shift perceptions and grows our business
• Actively shape foundational brand guidance including brand positioning, messaging, personality, and voice and tone guidance
• Partner closely with global teams and develop scalable mechanisms to activate global positioning, messaging, and creative strategy across the business
• Collaborate with creative, marketing, and product stakeholders to define the brand experience across the customer experience to deliver high-quality, consistent, and distinct customer experiences.
• Write creative briefs and meaningfully collaborate with creative teams to deliver bar-raising, performant creative outcomes
• Present creative strategy and recommendations to senior leadership (VP/SVP/C-suite); influencing decision making through data-driven and emotional storytelling, and gracefully defend decisions and recommendations
• Elevate the discipline of brand and creative strategy through the development and delivery of brand training and thought leadership
• Manage multiple priorities and make things happen in a fast-paced, dynamic, culture
• Facilitate open and productive strategic debates that result in the best possible outcomes for customers
• Contribute to a diverse and inclusive creative culture that enables world-class creative development

About the team

The AWS Brand & Creative team brings together brand strategy and creative expression to build and maintain the AWS brand. We use data, insight, inspiration, and intuition to set the standards and raise the bar in every touchpoint, in every story, and every piece of creative we make. We are relentlessly collaborative, and believe greatness is possible in everything we do.

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Why AWS

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Inclusive Team Culture

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional

• Experience managing and coordinating multiple projects simultaneously
• Experience working across teams and synthesizing feedback from multiple teams/owners
• 7+ years' experience in brand development or strategy inside advertising agencies, brand strategy consultancies, or in-house marketing organizations
• Experience leading brand positioning, voice and tone, and visual system development for large organizations with complex product and service offerings
• Experience working with marketing stakeholders and brand creative teams to develop clear and durable visual brand systems across several partner and customer touch points

• Experience managing external agencies
• 10+ years' experience as a brand planner/strategist inside brand/advertising agencies, brand strategy consultancies, or the equivalent role inside a brand marketing organization
• Experience with AWS or AI and cloud/infrastructure sectors
• Track record of navigating complex businesses and producing breakthrough, famous work that drove results
• Experience defining mechanisms for using data and metrics to measure impact and determine improvements

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.