Marketing Specialist

Job Title:
Marketing Specialist

Department:
North America Marketing

Reports To:
Senior Marketing Manager, North America

FLSA Status:
Exempt

Location:
Nashville, TN

SVP Worldwide - home to the iconic brands SINGER, HUSQVARNA VIKING, PFAFF, and CREATIVATE - is the world's largest consumer sewing machine company. For over 170 years, we've inspired makers everywhere, from seasoned sewists to first-time creators.

Headquartered in Nashville, TN, with offices in Milan, Mexico City, and Singapore and sales offices, R&D labs, manufacturing hubs, and distribution centers around the world — our reach is truly global.

At SVP Worldwide, we live our values: Think Like Our Customer, Be Curious and Creative, Include Others and Be Transparent. We're building a connected, inclusive, and customer-first culture where passionate people can thrive.

With an ever-growing portfolio that includes sewing, embroidery & crafting machines, accessories, notions, garment care, and creative software, there's never been a more exciting time to join our team. Ready to help shape the future of sewing and crafting? Explore your next career move with us today.

Position Summary
The Marketing Specialist will help us grow our Mass Channel and boost our brand visibility. The role will play a key part in developing, deploying, and tracking marketing campaigns that drive sales both online and in-store. The ideal candidate will have a customer-centric mindset, excellent communication skills, and experience in digital marketing, data reporting, and project management. They will use those skills to collaborate closely with our Senior Marketing Manager and Mass Channel Account Managers to ensure our marketing plans are implemented smoothly and effectively. Day-to-day tasks will include analyzing campaign data, creating and managing marketing collateral, overseeing our Mass Channel Asset library, organizing presentations, and providing administrative support for various projects.

Responsibilities

• Collaborate with the Senior Marketing Manager and Sales Team on strategy.
• Provide administrative support for various projects.
• Attend weekly sales meetings to share updates and learn trends.
• Recommend and solicit feedback to improve sales.
• Audit and enhance product pages on retailer websites.
• Develop and deploy B2B and B2C marketing materials.
• Contribute to planning and implementation of retail marketing activities.
• Create collateral to boost brand visibility and customer experience.
• Edit, proofread, and improve content.
• Collaborate with cross-functional teams to ensure timely delivery of product info and creative materials.
• Partner with the design agency for high-quality content production.
• Coordinate production and distribution of trade marketing assets.
• Manage Mass Channel Asset Library and distribution.
• Create engaging content for retailers and optimize for SEO.
• Maintain a marketing initiative calendar aligned with sales strategies.
• Support promotional alignment with retailers selling calendars.
• Manage operational requests from Mass Retailers.
• Support yearly trade marketing plans for Mass Market Channels.
• Evaluate channel performance using sales data.
• Track sales lift from marketing strategies.
• Stay informed of product, price, and pack changes.
• Review points of sales to ensure brand visibility and guideline adherence.
• Keep abreast of industry trends for new promotions.

Qualifications/Requirements
Experience-

• Proven work experience as a marketing specialist.
• Well-versed in Marketing principles.
• Experience in utilizing Marketing to drive digital and in-store sales preferred.
• Knowledge of Trade Marketing activities, tools, and techniques is preferred.
• Knowledge of SEO/SEM.
• Proficiency with Adobe Creative Suite.
• Experience in retail or merchandising is an advantage.
• Experience in building personalized and inspiring shopping experiences that exceed customer expectations.
• Knowledge of CX principles.
• Stay up to date with industry trends and competitor activity to ensure SVP remains competitive.

Skills/personal Qualifications-

• Strong project management, presentation, and interpersonal skills.
• Design and creative literate with ability to constructively brief and approve creative work.
• High attention to detail.
• Outstanding copywriting and copyediting abilities.
• Ability to harness collaboration to produce well-crafted content.
• Proficient in data analytics to determine important data and ability to suggest improvements.
• Highly motivated, energetic, communicative person.
• Ability to work in a fast-paced environment and adapt quickly to changes, demonstrates learning agility with desire to grow and develop.
• Leverages creative thinking, problem solves and generates successful solutions.
• Team player with a growth, development and challenge accepted mindset.
• Strong customer focus with professional presence.
• Strong organization and prioritization skills.
• Passion for marketing and retail, with a keen eye for detail and creativity.

Education-
Bachelor's degree (Business, Marketing, or Journalism concentration) from accredited college or university.

WORK ENVIRONMENT:
SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN. Ability to travel domestically for career fairs, dealer/mass meetings up to 5% of the time.

Requirements
You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including:

• Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time
• Required to retrieve or reposition products like sewing machines weighing up to 50 pounds
• Any additional physical requirements

The Employer retains the right to change or assign other duties to this position.

Work Environment/Location/Flex Arrangement
:

SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN.

Why You Will Love Being a Part of the SVP Worldwide Team:
We take care of our team We offer a competitive benefit package including: multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days.

At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.

In The News
In 2021, SVP Worldwide was acquired by Platinum Equity ), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide's continued growth and to bring additional financial and operational resources to help accelerate the company's efforts.

Like what you see? Then come "sew" and grow your career with us

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