Head of Marketing, Insurance Industry

3 days ago

San Francisco, California, United States Sanford Rose Associates Network Full time $150,000 - $300,000 per year

Head of Marketing, Insurance Industry

California (San Diego, San Francisco or Los Angeles)

Total Salary Compensation $300K+

Our client is an insurance carrier, who is looking for an experienced insurance marketing executive to spearhead their aggressive growth plans.

Duties Include:

  • Develop and execute comprehensive annual and long-term marketing strategies that align with the company's overall business objectives and growth ambitions.
  • Identify and analyze market trends, consumer behavior and competitor activities in the insurance industry to inform strategic decisions.
  • Manage and control the annual marketing budget, ensuring effective allocation of resources for maximum ROI.
  • Implementation of traditional and digital marketing channels, with an emphasis on the unique regulatory environment and customer needs within the insurance sector.
  • Develop and execute comprehensive annual and long-term marketing strategies that align with the company's overall business objectives and growth ambitions.
  • Identify and analyze market trends, consumer behavior and competitor activities, within the insurance industry to inform strategic decisions.
  • Manage and control the annual marketing budget, ensuring effective allocation of resources for maximum ROI.
  • Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, print, events, direct mail) to generate leads and support sales objectives.
  • Drive digital marketing strategy, including website management, email marketing, and content marketing, with a focus on measurable outcomes.
  • Collaborate with the sales team to develop effective sales enablement materials and support business development initiatives.
  • Lead, mentor, and develop a smaller, but high-performing marketing team, fostering a culture of innovation and continuous improvement.
  • Collaborate cross-functionally with Sales, Underwriting, Product Development, and Executive Leadership to ensure marketing alignment with all business functions.
  • Manage and cultivate relationships with external agencies, vendors, and partners.

Candidate Should Possess:

  • 10 years+ of marketing management experience gained within the insurance sector (carrier or broker)
  • 4-year degree, MBA helpful
  • Ability to travel and work in the office (must be living in the San Diego, Los Angeles or San Francisco area)
  • Proven strategic planning and execution capabilities, with a track record of driving business growth.
  • Deep understanding of digital marketing, performance marketing, and branding.
  • Strong written, presentation and verbal skills
  • Comfortable to travel away from home and work in an office
  • Strong analytical skills with proficiency in marketing technology platforms
  • Familiarity with the regulatory environment governing insurance marketing.

This is a great position for a marketing professional, looking for a fresh new challenge, with a solid insurance company. A comprehensive salary and benefits package will be offered along with strong bonus.

Paul Feeney

Managing Director

Sanford Rose Associates

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