Data Strategy
4 days ago
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.
Kepler prides itself on being a great place to work. In fact, Digiday named Kepler the most innovative media agency in 2025, a recognition that speaks to the bold, forward-thinking work we do every day and the trust our clients place in us to drive meaningful business impact.We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.
The Data Strategy & Analytics Director plays a critical role in being accountable for the success of multiple client relationships, developing deep insights to drive performance, and designing sophisticated testing plans. As a consulting lead, you'll be responsible for deeply understanding clients' business issues and goals, and be the advisor to client leadership. The position requires strong quantitative and communication skills, a passion for advancing client marketing and measurement strategy, a sense of personal accountability and ownership for team performance, and a desire to be part of a tightly-knit team that's out to change the industry.
Key Responsibilities:
Be the senior reporting, analytics, and testing point of contact across an assigned client portfolio, with ultimate accountability for data accuracy and clear presentation of resultsPartner with senior internal and external stakeholders in the client organization to understand their business goals, marketing objectives, and current and planned data infrastructure to develop thoughtful testing plans and analytical roadmapsWork with your teams to effectively translate data into information, quickly identifying and clearly communicating the 'so what' to senior client leadersDirectly lead a team of up to 5 and, as a leader, provide strategic guidance and thought leadership across Kepler's functional teamsIn partnership with senior leadership, guide the organizational and staffing structure of the Data Strategy & Analytics teamInspire, coach and mentor staff across multiple disciplinesDesired Skills and Experience:
7-10+ years experience paid media/marketing analytics, statistics, digital media strategy, and/or data science Strong background in analytics / statistics working with large data sets and knowledge of key analytics languages (SQL strongly preferred)Strong client presence; experience building relationships and driving change at senior levels within enterprise organizationsExperience leading teams with proven ability to develop junior and mid-level staff Expertise in 2-3 of the following areas is required (in priority order): Driving testing agendas + designing advanced tests, Media Mix Modeling (MMM) implementation, Advanced SQL, Retail Analytics (especially within the Amazon ecosystem), Brand Lift StudiesAbility to apply innovative thinking to solve complex marketing challenges, developing and prioritizing analytical roadmap to inform team decisions and client outcomesProcess and detail oriented; takes a "roll up your sleeves" approach to leadership and best practice developmentAbility to contribute as a senior leader in a fast-paced, entrepreneurial, team-based environmentBA/BS degree requiredTransparency is fundamental to Kepler's culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler's growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.
TOTAL COMPENSATION:
Base Salary: $140,000 - $173,000Target Annualized Discretionary Bonus: 10% ($14,000 - $17,300)
Target Total Cash: $154,000 - $193,300
BENEFITS:
Healthcare/Dental/VisionUnlimited PTOGroup RRSP Contributions$75/mo Wellness Stipend$100/mo Mobile Phone Stipend$50/mo Internet Stipend$500/yr Annual Learning Stipend$2,000/yr Annual Tuition StipendOne-time $200 New Hire Home Office Equipment StipendParental Leave - 16 week primary caregiver / 6 week secondary caregiver leaveAnnual Work From Anywhere 4 weeks per year-
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