Program Manager – Behavior Change and Public Health Campaigns

2 weeks ago

Boston, Massachusetts, United States Blueprint Creative Group Full time

**You must be Massachusetts-based. Direct emails will be ignored and disqualified.**

About Us:

Blueprint Creative Group is expanding our Massachusetts team to deliver statewide health equity and safety initiatives across the state. We are looking for a mission driven Program Manager who lives and breathes social marketing, behavior science, and multicultural engagement. You will own end-to-end delivery of omnichannel campaigns that move audiences from vaccine hesitant parents to distracted drivers, from awareness to action.

Position Overview:

Blueprint seeks a senior Marketing Communications Manager to oversee and run statewide education and awareness programs. This role combines account management, communications, stakeholder engagement, school-based programming, and event operations. You'll own day-to-day delivery, from strategy to execution for statewide digital and earned media campaigns (health, transit, tourism).

We offer remote with hybrid/in-office flexibility.

What You'll Do
  • Lead 360° public health programs from research, strategy, creative, media, events, and analytics and ensuring every milestone, budget line, and KPI is met.
  • Translate behavior theory into practice and apply social norms and behavior change frameworks to campaign messaging, segmentation, and channel mix.
  • Manage integrated teams of strategists, creatives, media buyers, web developers, and community outreach specialists.
  • Partner with stakeholders across state agencies, municipal health departments, community-based organizations, and faith-based coalitions to co-create culturally fluent interventions.
  • Own data & evaluation. Design baseline surveys, set KPIs, and deliver dashboards that track reach, engagement, and behavior outcomes such as seat belt use or vaccination uptake.
What You Bring
  • 7+ years managing large public health or safety campaigns for government, community organizations, or agency clients.
  • Demonstrated success reducing risk behaviors or improving health outcomes.
  • Deep knowledge of behavior change models, health equity frameworks, and Plain-Language principles.
  • Education: Master's in Public Health (MPH), Behavioral Science, Health Communication, or equivalent experience.
  • Soft skills: persuasive presenter, consensus builder, flawless project manager (PMP, CAPM, or Scrum certification a plus).
  • Languages: Spanish, Portuguese, or another prevalent Massachusetts language highly valued.

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