Sr Manager, Product Marketing

4 days ago

Nashville, Tennessee, United States Asurion Full time $120,000 - $180,000 per year

Why this role exists
Enterprises are under pressure to deliver experiences that deepen loyalty, reduce churn, and unlock new growth, but few have the tools or insights to make that happen. Asurion's
Client Experience team
gives them visibility, control, and measurable business outcomes across every stage of the customer journey.

As our
Client Experience Product Marketing Lead
, you'll define how we connect the value of Lifecycle Care to enterprise business goals. You'll own the positioning and go-to-market for our
insights
and
program management experiences
, helping business leaders see Asurion not just as a partner, but as a growth platform.

What You'll Do

  • Positioning mastery. Define how Asurion wins in the enterprise market through sharp, differentiated narratives that capture leadership and credibility.
  • Messaging precision. Translate complex experience, commerce, and insight capabilities into simple, high-impact stories that drive executive alignment and demand.
  • Market intelligence. Lead competitive and trend analysis to identify whitespace, guide investment, and inform product and GTM priorities.
  • Opportunity sizing. Use segmentation, buyer insights, and market research to validate where and how Asurion can create the most enterprise value.
  • Cross-functional storytelling. Partner with Product, Marketing, Sales, and Solutions to ensure the enterprise narrative cascades cleanly into industry, buyer, and solution-level stories.
  • Launch leadership. Drive GTM strategy for new products and experiences, aligning stakeholders and ensuring every launch moves the market.
  • Product packaging. Influence how enterprise offerings are structured, priced, and communicated to maximize adoption and measurable impact.
  • Insight-driven evolution. Continuously refine our story using feedback, data, and performance signals to stay ahead of changing enterprise needs.

You might thrive here if you

  • Have 10+ years of experience in B2B enterprise product marketing, ideally across customer experience, analytics, or commerce platforms.
  • Are a strategic storyteller who can connect features to outcomes, and outcomes to business transformation.
  • Combine analytical rigor (segmentation, TAM, ROI modeling) with creative instinct (narratives that inspire change).
  • Are energized by building from the ground up — shaping frameworks, defining market categories, and influencing roadmaps.
  • Value precision and consistency in how a company shows up — across every buyer conversation, deck, and digital touchpoint.

What Success Looks Like

  • Enterprise buyers clearly understand Asurion's differentiated value and category leadership.
  • The Client Experience insights and program management experiences are recognized as core to Asurion's platform story.
  • Competitive intelligence informs roadmap and GTM investments.
  • A repeatable framework for positioning, messaging, and launches that scales across new enterprise initiatives.

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