Digital Marketing Manager

2 weeks ago

Albany, New York, United States deFacto Global Full time $80,000 - $120,000 per year

Job Title: Marketing Communication Manager – AI-Driven Content Strategy

About deFacto Global

deFacto Global is a leading provider of AI-powered Integrated Business Planning solutions, empowering organizations worldwide optimize their performance by orchestrating planning and decision making across their organizations. We are at the forefront of digital transformation, empowering finance and business operations teams with cutting-edge planning, forecasting, and analytics tools.

Position Overview

We are seeking a dynamic and innovative
Digital Marketing Manager
to support the execution of our content and communications strategy using the latest AI tools and technologies. This role is ideal for a creative thinker who is passionate about storytelling, brand messaging, and the transformative power of AI in marketing.

Key Responsibilities

Content Strategy & Creation

  • Execute our comprehensive content marketing strategy. Update and revise to ensure actions remain aligned with business goals.
  • Leverage AI tools to generate high-quality, engaging content across multiple formats (blogs, whitepapers, case studies, email campaigns, social media, video scripts).
  • Maintain a consistent brand voice and messaging across all channels.
  • Update campaign content based on campaign results, competitive messaging, external events, and customer feedback to ensure content strategy is relevant and effective

Campaign Management

  • Collaborate with leadership, sales, and design teams to create compelling campaigns that drive awareness and lead generation.
  • Manage editorial calendars and ensure timely delivery of content assets.

AI Integration & Innovation

  • Stay current with emerging AI tools and trends in marketing automation and content generation.
  • Evaluate and implement AI-driven platforms to enhance content ideation, personalization, and performance tracking.

Performance Analytics

  • Monitor and report on content performance using best-in-breed analytics tools
  • Optimize content based on data insights to improve engagement and conversion rates.

Thought Leadership

  • Support executive communications and thought leadership initiatives, including ghostwriting articles and preparing presentations.

Qualifications

  • College degree in Marketing, Communications, Journalism, or a related field.
  • Highly motivated, creative, and intellectually curious
  • 1-5+ years of experience in digital marketing communications.
  • Proven experience using AI tools for content creation and marketing automation.
  • Excellent writing, editing, and storytelling skills.
  • Strong project management and cross-functional collaboration abilities.
  • Familiarity with SEO, digital marketing metrics, CRM platforms, and analytics platforms (e.g., Active Campaign, Air Table, Mix Panel, Clarity, Google SEO).

Why Join deFacto Global?

  • Be part of a forward-thinking company at the intersection of AI and enterprise performance.
  • Work with a passionate, collaborative team that values innovation and creativity.
  • Enjoy flexible work arrangements and opportunities for professional growth.

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