Senior Analyst, Category Leadership
1 day ago
Responsible for creating and managing customer-specific Category Management deliverables for the Smucker Sales Team and Customer Buyers. There is specific emphasis on actionable Category and Shopper insights to drive the business for customers and Smucker Brands. Collects, summarizes, and presents available data to provide Sales and Category Management with information necessary to develop the business.
Location: Working Remote USA
In this role you will:
- Translates consumer and shopper insights via Category Growth Drivers and Stories at retail
- Develops, attends, and presents category reviews at key customers, focused on driving total category growth with clear, compelling, and concise presentations
- Advises internal (Smucker) and external (customer) partners with advanced recommendations specific to assortment and merchandising
- Synthesizes and activates Category Growth Driver opportunities with customers
- Leverages differentiating category tools and resources to gain influence with customers (e.g. Kantar RichMix, IRI ShopperSights, Coffee CLP, Shopper Card Data, and JDA).
- Supports Customer GPS with analysis focused on Share ($s and TDPs), Priority SKUs, Shelf
- Leads development and deployment of national stories (innovation, brand initiatives, etc.) into customer-specific presentations
- Identifies and supports key retailer opportunities aligned to JBP objectives
- Assists Sales (Smucker and Advantage Broker Support) by identifying and communicating market opportunities
- Analyzes customer business performance using IRI, Nielsen, and retailer shopper card data
- Analyzes and designs Plan-o-Grams (POGs) using JDA software
- Maintains a strong pulse of the retail market inclusive of market and store visits, communicating new and notable information to internal cross-functional teams (CS, CC, RGM, BC, Brand)
- Works closely with Category Strategy on projects where customer feedback, interaction, testing, etc. is required to inform strategy
- Completes training and development courses to enhance job performance in Category Leadership, while promoting personal and professional
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
- Bachelor's degree
- 3+ years of analytical experience (Category or Sales) and/or relevant Category Management experience directly supporting customers
- Strong syndicated sales data software experience (IRI or Nielsen)
- Excellent written and verbal communication skills
- Self-Starter with ability to prioritize workload
- Shelving software experience (Apollo/JDA)
- Experience with customer POS, Shopper data
- Helping our Employees Thrive
- Delivering on Our Purpose
- Our Continued Commitment to Ensuring a Workplace for All
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