Social Media Manager

2 weeks ago

Nashville, TN, United States Dropout Companies Full time

As our Social Media Manager, you’ll own the heartbeat of Dropout’s voice across TikTok, Instagram, YouTube Shorts, and more. You’ll be the driver of content creation, community engagement, and trend-forward storytelling that turns scrolls into shares and fans into advocates. You’ll collaborate closely with creative, influencer, and brand marketing to bring campaigns to life and keep Dropout brands top of feed.

Execution sits at the heart of our team. While strategy is essential, this role demands a true operator — someone who thrives on making things, shipping content, engaging with communities, and iterating fast. You’re not just a thinker; you’re a doer who can move quickly from concept to execution, ensuring our brands are loud, relevant, and impactful every single day.

What You’ll Do
  • Manage day-to-day posting, scheduling, and content delivery across TikTok, Instagram, YouTube Shorts, and emerging platforms
  • Create, iterate, and execute content that fits each platform natively — static posts, Reels, Stories, Shorts, trend-driven videos, behind-the-scenes clips
  • Build and maintain monthly/weekly content calendars aligned with brand and campaign goals
  • Cultivate community: engage with comments, DMs, trends, and audience interactions authentically
  • Partner with the influencer team to integrate UGC and amplify creator content across channels
  • Track, analyze, and report social performance (growth, engagement, reach, conversion) to optimize strategy and execution
  • Stay ahead of social trends, algorithm shifts, and cultural moments — and translate them into relevant content
  • Contribute to campaign ideation with hooks, formats, and narrative direction
  • Collaborate with internal creatives and external freelancers to scale output without sacrificing quality
  • Balance multiple projects and priorities with strong organization and relentless follow-through

Requirements

What We’re Looking For

Must Have

  • 4+ years of experience in social media management for consumer, lifestyle, or CPG brands
  • Demonstrated track record of growing brand social channels and producing high-performing content
  • Deep understanding of TikTok, Instagram, YouTube Shorts, and platform-native content styles
  • Creative storytelling instincts — able to concept and execute quickly
  • Excellent written communication and brand voice fluency
  • Highly organized, comfortable juggling multiple deadlines in a fast-paced startup environment
  • An executor at heart — you make things happen, not just plan them

Nice to Have

  • Hands-on skills in editing tools (Adobe Suite, CapCut, Canva, etc.)
  • Experience leveraging UGC and integrating influencer content
  • Familiarity with analytics/social tools (Later, Sprout, Meta Business Suite, TikTok Creator Tools)
  • Experience managing multiple brands simultaneously
  • Awareness of paid vs. organic dynamics and how they complement each other

Benefits

Dropout offers a comprehensive benefits package for full-time employees, including:

  • 10 days Paid Time Off
  • Medical, dental, and vision benefits
  • Technology allowance
  • Quarterly Dropout product benefit (Jams, Bronco, and future brands)

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