Marketing Specialist, Rednote

1 day ago

Brea, CA, United States Yami Full time
Job Description
About Yami:

Founded in 2013, Yami's mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine's fastest growing start-up on the "Inc. 500 List.", we're committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation:

  • 401(k) matching
  • Health insurance: medical, vision, and dental
  • Paid time off (PTO): vacation, sick, and holidays
  • On-site gym/pool and game rooms
  • Employee discount
  • Coffee and snacks
  • 50K-71K
Job Summary:

We are looking for a creative and organized social media specialist (RedNote) to join our marketing team. This role is responsible for managing our brand's presence on RedNote, including content planning and production, daily account management, performance tracking, and cross-functional collaboration with internal teams and external partners This position requires the ability to communicate (verbal and written) in Mandarin.

Job Responsibilities:
  • Plan, create, and publish engaging content (posts, photos, videos) on RedNote aligned with brand strategy and campaign goals.
  • Manage and grow Yami's official RedNote accounts, including follower growth and community engagement.
  • Work closely with internal departments (such as design, retail, and product teams) to coordinate content themes and promotional activities.
  • Collaborate with the RedNote team and external partners to optimize content performance and explore promotional opportunities.
  • Monitor content metrics and user feedback to improve strategy and maximize impact.
  • Stay up-to-date on RedNote trends, platform updates, and competitor activities.
  • Perform other duties as assigned
Qualifications (Required):
  • Bachelor's degree in Marketing, Communications, Media, or a related field.
  • 1-3 years of experience in social media or digital content creation; experience with RedNote is a strong plus.
  • Strong understanding of RedNote's platform ecosystem, tone, and audience behavior.
  • Excellent storytelling, writing, and visual communication skills in Mandarin Chinese.
  • Proficiency in English for internal communication and collaboration.
  • Ability to manage multiple projects and deadlines with high attention to detail.
  • Passion for lifestyle, beauty, food, or consumer brands is a plus.
  • Please share your resume together with your portfolio that showcases your Marketing/ Social Media work sample

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