Digital Marketing Specialist

2 weeks ago

Nashville, TN, United States Cornerstone Financial Credit Union Full time
ARE WE THE COMPANY FOR YOU?

Are you looking for a position that you can really enjoy? Cornerstone Financial Credit Union is truly a positive and fun place to work Our employees love working together as a team, learning new things, and helping others We value our employees and provide excellent benefits and the opportunity to grow in a professional business environment. We are looking for a full time Digital Marketing Specialist to join our growing team This position is located at our Nashville location.

ABOUT CORNERSTONE FINANCIAL CREDIT UNION:

Cornerstone Financial Credit Union currently has seven locations that surround the Nashville area. These locations serve over 45,000 members. Founded in 1955, Cornerstone Financial Credit Union is guided by the philosophy of people helping people. At Cornerstone, we not only offer the most competitive rates possible, but also provide exceptional service to our members and their families. We are Not for profit, Not for Charity, but for Service.

IS THIS POSITION FOR YOU?

As a Digital Marketing Specialist, you will work toward the overall goal of managing the credit union's brand by using digital marketing and analysis to promote products and services, brand awareness, and community involvement.

DUTIES AND RESPONSIBILITIES:
  1. Create high quality graphics for use in all mediums to promote credit union goods and services.
  2. Works with the Vice President of Marketing and Marketing and Communications Director to develop digital marketing strategies to achieve membership growth, account penetration, and brand awareness.
  3. Create and manage digital marketing campaigns using social media, email, search engine marketing, pay-per-click, and other digital means to promote the credit union's brand, products and services, attract and retain members, and develop member engagement.
  4. Analyze campaign effectiveness by providing key metrics and data analytics.
  5. Develop engaging content and assist in management of website by utilizing data analytics to optimize page and product placement. Work with vendor to enhance the member website experience and drive traffic.
  6. Assist with member onboarding and other member communications by creating and sending e-mails and newsletters.
  7. Create and generate ideas and concepts for marketing assets used in items such as digital marquee, Adque media content, print signs, posters, and product placement advertising.
  8. Analyze and revise core audience insights and profiles to build brand loyalty and member retention by creating content to specific target market demographics with digital targeting partners.
  9. Proof all marketing, communications, and website information for accuracy, compliance, and details.
  10. Assist the Marketing and Communications Director with events to engage staff, members, potential members, and industry professionals.
  11. Assist with building strong relationships with community members, influencers, brand advocates, and employees to foster loyalty and drive advocacy.
  12. Performs other duties as requested.


JOB SPECIFICATIONS:

Education

College degree in Marketing, Graphic Design or a related field from an accredited institution is preferred. Extensive practical experience in these work areas may be acceptable in lieu of a formal degree.

Experience

Must be proficient in Microsoft Office programs, Adobe Photoshop Illustrator/Photoshop and/or other content creation software. Graphic design experience in a business environment and knowledge of social media content and creation is necessary. Public speaking and business presentations experience is preferred.

Physical, mental, and visual requirements

The duties of this position require accurate visual observation for graphic design and other computer work. Independent mobility is required to go to branch office locations, visit vendors, and attend community events as needed. Must have the ability to drive a vehicle and lift 40 pounds.

Other

A valid Tennessee driver's license is required as the company car or use of a personal vehicle is used for this position.

PERSONAL QUALIFICATIONS:

This position requires an individual who has strong personal initiative and can work effectively and professionally in representing the credit union at business and community events. This position requires public contact, and the individual must have a professional appearance and manner. Strong organizational skills are necessary to effectively manage time and resources.

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