Global Senior Brand Manager
22 hours ago
ABOUT KENDO
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:
- "Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
- Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
- Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
- Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
- Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.
SUMMARY
The Global Senior Brand Manager, Limited Edition Collections & Complexion, is responsible for shaping and executing the Fenty Beauty brand and product strategy within these categories. This role oversees the end-to-end go-to-market process, leveraging a keen understanding of the beauty industry and a data-driven mindset. The Senior Brand Manager will drive growth across core and new product lines by identifying assortment opportunities, developing both short- and long-term strategies, and utilizing sales analytics to inform business decisions. As the category leader, this individual will define product positioning, messaging, campaign objectives, and oversee asset development. Success in this role requires a proactive, trend-savvy, and consumer-focused professional who excels in a fast-paced, collaborative environment.
RESPONSIBILITIES
- Champion global brand management and advocacy for assigned categories
- Develop and implement brand and product strategies
- Establish self and team as category experts, staying current on industry trends and competitor activity
- Analyze sales data and report on key metrics to guide decision-making
- Manage global go-to-market strategies, product pipelines, and assortment planning
- Lead the creation of global product briefs
- Direct product messaging and content strategy
- Oversee daily business operations for assigned categories
- Design and execute global category strategies, including growth plans and campaign objectives, to support regional marketing initiatives and maximize product performance
- Manage the full product lifecycle for Limited Edition Collections and Complexion categories
- Maintain a merchant mindset by monitoring consumer trends, visual merchandising best practices, and social media engagement (e.g., TikTok)
- Track product performance to identify and leverage emerging trends and "viral moments" for category and collection growth
- Build and sustain strong cross-functional partnerships with internal stakeholders (e.g., packaging, inventory, creative, product development, marketing, education, e-commerce, operations)
- Serve as the brand liaison for cross-departmental collaboration
- Lead global go-to-market planning to ensure successful product launches, including market analysis, positioning, messaging, unique selling propositions, and asset/content development
- Own the development of product briefs and pipelines, collaborating with international teams to align on objectives, costs, and margin targets
- Drive the global product innovation strategy by integrating market analytics, competitive intelligence, DEI principles, and emerging trends
- Partner with North America and International sales, brand management, and marketing teams to address market needs and champion global brand initiatives
- Analyze business metrics and revenue targets to inform category growth strategies
- Stay attuned to the beauty retail landscape to identify new business opportunities
- Support achievement of cost and margin goals to meet financial objectives
- Make actionable recommendations based on research and sales trends
- Bachelor's degree or equivalent experience required
- 5+ years of relevant business experience, with a strong preference for beauty and/or retail backgrounds
- Passion for the beauty industry is essential
- Demonstrated strategic, analytical, and creative skills
- Excellent communication and interpersonal skills, both in-person and digitally
- Comfortable working in a dynamic, fast-paced, client-focused environment
- Proactive, solutions-oriented mindset with a positive attitude
- Strong collaborator with proven ability to build cross-functional relationships
- Commitment to Diversity, Equity, and Inclusion (DEI) and fostering an inclusive workplace
- Detail-oriented with the ability to manage multiple priorities and drive projects to completion
- Proficient in Microsoft PowerPoint and Excel
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