Senior Marketing Manager

1 week ago

San Francisco, CA, United States Workyard Full time
Workyard is a growing SaaS startup developing an industry changing workforce management platform for the trades. We are fundamentally changing the experience for both companies and workers by adding trust, transparency, and technology to the labor management process. Our solution helps businesses save time, increase profits, and improve crew accountability through automated time tracking, job scheduling, cost management, and compliance.

We are hiring an ambitious Senior Marketing Manager (Community & Content) to build an industry community around the Workyard solution. This is a FUN high impact role, and a critical member of the marketing team. You will develop and run campaigns, helping to drive leads to fuel company growth. This position will report into the Vice President of Marketing.

Responsibilities

You will create content that construction professionals use, enjoy, and share. You will bring customer stories to life through YouTube videos, webinars, case study shoots and more. Your charter is to make Workyard's voice stand out across social and every channel we own.

This is a creator role with room to explore and experiment. You will be hands-on with production and close to our customers in the construction industry. Your goals are to build:
  • A growing, engaged customer and industry community
  • High-quality content that feels useful and authentic
  • Heightened customer advocacy resulting in increased referrals, reviews, stories
  • Content that supports acquisition and boosts awareness
  • Improved customer education and increased product adoption
1. Create Content People Care About
  • Own all non-written content formats: video, webinars, case studies, podcasts, social media, and ad creative
  • Host or co-host webinars, interviews, and customer stories
  • Turn raw ideas and customer insights into clear, useful, repeatable content
  • Produce and edit most content yourself, especially early on
2. Build a Community
  • Bring Workyard users together through content, events, and shared experiences
  • Highlight real people and real stories from the field
  • Encourage referrals, testimonials, and user-generated content
  • Help customers learn, grow, and get more value from Workyard
3. Drive Growth
  • Repurpose content into clips, ads, lead magnets, and social posts that bring new prospects into the funnel
  • Work with the marketing team to distribute content across paid and organic channels
  • Capture on-site footage and stories that showcase Workyard in the real world
4. Run Events
  • Plan and host engaging webinars and virtual sessions
  • Travel as needed to record on-site content or attend industry events
5. Collaborate Across Teams
  • Partner with Customer Success to surface stories and find advocates
  • Work with Product and Marketing teams to align content with product and GTM needs
  • Shape future resource needs as the content function expands
Requirements
  • 6+ years of marketing experience with strong exposure to B2B SaaS
  • Engaging on-camera presence, confident as a host and speaking on panels
  • Strong grasp of what makes content engaging for customers and prospects
  • Hands-on skills in video production and editing
  • Clear communication skills and a natural sense of narrative
  • Ability to create momentum, build community, and keep people coming back
  • Roll-up-the sleeves, entrepreneurial mindset
  • Highly organized and detail oriented
  • Based in the U.S.; Bay Area highly preferred

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