Marketing Data Analyst

About Us

American Century Investments® is a leading global asset manager with over 65 years of experience helping a broad base of clients achieve their financial goals. Our expertise spans global equities and fixed income, multi-asset strategies, ETFs, and private investments.

Privately controlled and independent, we focus solely on investment management. But there's an unexpected side to us, too. We direct over 40% of our profits every year-more than $2 billion since 2000-to the Stowers Institute for Medical Research. Our ongoing financial support drives the Institute's breakthrough work and mission of defeating life-threatening diseases like cancer and Alzheimer's. So, the better we do for our clients, the more we can do for everyone.

All 1,400 of us across the globe are inspired every day by the unique difference our hard work can make in so many lives. It shows in the curiosity we bring to every initiative, the deep relationships we build with our clients, and the way we treat each other in the hallway. If you're excited to learn more about us, we can't wait to learn more about you.

Role Summary

The Marketing Data Analyst is responsible for transforming marketing data into actionable insights that drive strategic decisions. This role focuses on developing and maintaining sophisticated Business Intelligence solutions, including Tableau and Tableau Mobile dashboards, to ensure consistent and accurate data delivery across all distribution channels at American Century Investments. By partnering with team members, the analyst delivers diverse marketing analytics projects-providing clear, data-driven recommendations on campaign performance, channel effectiveness, and overall marketing impact.

This hybrid position will be based out of our Kansas City, MO office.

This position is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without visa sponsorship, now or in the future.

How You Will Make an Impact

• Collaborate with business stakeholders to capture requirements and iteratively develop sophisticated BI solutions-primarily using Tableau-to enhance decision-making capabilities.
  
• Apply advanced data visualization techniques to deliver consistent, accurate insights and identify opportunities for automation to improve efficiency.
  
• Evaluate existing databases, reports, and processes to uncover opportunities for automation and simplification through BI tools.
  
• Design and maintain monthly and quarterly reporting that advises senior leadership on business performance and the effectiveness of key initiatives.
  
• Support preparation of preliminary quarterly business reviews for marketing at the channel level, providing key metrics and insights to American Century's Management Committee.
  
• Complete ad hoc analyses and special projects to assess marketing campaign performance, channel effectiveness, and other strategic initiatives.
  
• Work independently on routine assignments and collaborate with management on more complex projects.
  
• Partner with marketers to develop hypotheses and measurement plans that optimize marketing strategies and outcomes.
  
• Recommend innovative ways to leverage data for improved decision-making, marketing planning, and client communications.
  
• Apply existing tools to report on website traffic, lead generation, campaign conversion, and marketing channel engagement.
  

What You Bring to the Team (Required)

• Bachelor's degree in Business, Computer Science, Management Information Systems, or a related field-or an equivalent combination of education and experience.
  
• 2+ years of experience in information technology programs and services, with proven expertise in Business Intelligence development, particularly using Tableau.
  
• Solid understanding of the financial services and marketing industries.
  
• Solid foundation in quantitative analysis (e.g., statistics, finance, mathematics, economics).
  
• Advanced SQL skills for complex querying and data manipulation.
  
• Hands-on experience with marketing data and technologies, including Salesforce Marketing Cloud, Salesforce CRM, social media platforms, GlobalMeet, Adobe Analytics, etc.
  
• Strong communication skills, with the ability to clearly convey complex concepts to both technical and non-technical audiences.
  
• Demonstrated ability to capture and translate business requirements into actionable solutions.
  
• Demonstrates the American Century Investments Winning Behaviors: Client Focused, Courageous and Accountable, Collaborative, Curious and Adaptable, Competitively Driven.
  

Additional Assets (Preferred)

• Experience with AWS platform and services is a plus.
  
• Proficiency with Python.
  
• Familiarity with agile development methodologies and experience working on agile teams.
  

The above statements are not intended to be a complete list of all responsibilities, duties, and skills required.

What We Offer

• Competitive compensation package with bonus plan
• Generous PTO and competitive benefits
• 401k with 5% company match plus annual performance-based discretionary contribution
• Tuition reimbursement, formal mentorship program, live and online learning

Learn more about our benefits and perks.

Employees are required to be in the office on a scheduled frequency. Adherence to this schedule is essential to fulfilling the expectations of the role.

American Century Investments is committed to complying with the Americans with Disabilities Act and all other applicable Equal Employment Opportunity laws and regulations. As such, American Century strives to provide a reasonable accommodation to any qualified individual under the ADA to perform essential job functions.

We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to HR-Talent_Acquisition@americancentury.com. All requests for accommodation will be addressed as confidentially as practicable.

American Century Investments believes all individuals are entitled to equal employment opportunity and advancement opportunities without regard to race, religious creed, color, sex, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age for individuals forty years of age and older, military and veteran status, sexual orientation, and any other basis protected by applicable federal, state and local laws. ACI does not discriminate or adopt any policy that discriminates against an individual or any group of individuals on any of these bases.

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American Century Proprietary Holdings, Inc. All rights reserved.

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