Sr. Marketing Specialist

Direct message the job poster from Gamma Technologies

Corporate Recruiter at Gamma Technologies

Who We Are

GT, a leading multi-physics CAE simulation software provider, develops a suite of integrated solutions that guides and accelerates the engineering transformation of todays products in the transportation, power generation, and industrial equipment industries.

At Gamma Technologies, our people are the driving force behind our success. We are looking for Sr. Marketing Specialist who shares our passion for authentic innovation, trusted partnerships, bold decisions and a relentless focus on customer success. This role is ideal for a strategic thinker and hands-on executor who excels in content creation, event planning, campaign management, and marketing automation. The successful candidate will play a key role in driving brand awareness, engagement, and lead generation through innovative and data-driven marketing initiatives.

What You Will Do

• Develop and execute content strategies that align with business objectives
• Manage blog posts, email communication, assist with campaigns, and social media content
• Optimize content for SEO and audience engagement
• Plan, coordinate, and execute in-person and virtual events (Zoom/HubSpot), webinars, and trade shows
• Collaborate with internal global teams and external partners to ensure event success
• Track and analyze event performance to optimize future efforts
• Develop and manage multi-channel marketing campaigns to drive customer acquisition and retention
• Align messaging across digital, social, email, and paid media channels
• Monitor campaign performance and adjust strategies based on data insights
• Manage and optimize marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Use reports and dashboards to track campaign success and attribution
• Set up email nurture campaigns, lead scoring, and audience segmentation
• Work with sales teams to ensure smooth lead handoff and conversion tracking
• Identify new marketing opportunities and trends to enhance brand visibility
• Work cross-functionally with sales, product, and applications engineering teams
• Measure and report on KPIs to ensure ROI-driven marketing strategies

What You Will Bring

• Bachelors degree in Marketing, Communications, or related field is required
• 5+ years of experience in a marketing role with a strong focus on content, events, campaigns, and automation
• Proficiency in marketing automation (e.g. HubSpot, Pardot) and Salesforce platforms
• Strong writing and editing skills.
• Experience managing B2B campaigns across multiple channels
• Ability to work independently and drive initiatives with minimal supervision
• Strong analytical skills and the ability to interpret marketing data
• Ability to lift 50+ lbs. for show packing/shipments
• Excellent project management skills and attention to detail

What We Can Offer You

• Competitive total rewards program with health and financial benefits (401K and profit sharing).
• Flexible work options. This role will require you to be in the office 60% of the time.
• Generous vacation, sick days, holidays and including parental leave.
• Onsite fitness center.
• Growth and development opportunities.
• The expected annual base salary range for this role is $65,000 - $75,000.Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, qualifications, as well as market and business considerations.
• We're an Equal Opportunity Employer, dedicated to creating an inclusive workplace for all. Gamma Technologies will not sponsor applicants for work visas now or in the future.

Seniority level

• Seniority level Associate

Employment type

• Employment type Full-time

Job function

• Job function Engineering, Marketing, and Writing/Editing
• Industries Software Development

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