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Senior Business Development Specialist
2 weeks ago
About the company and Team
The DXT (Digital eXperience with Technology) Team is pioneering new food business models by blending K-Food with cutting-edge digital experiences. Following the success of Buldak and BUFFRAMEN, we are building a U.S.-based creator ecosystem to bring our vision to life in the most agile and trend-driven way.
This role will be at the forefront of launching our creator platform in the U.S. You'll help connect creators, content, and commerce-driving brand and business growth through innovative marketing, partnerships, and digital experimentation.
Key Responsibilities
- Build and expand a nano/micro creator ecosystem in the U.S. market by developing partnership strategies with emerging creators on platforms (video, social, campaign, live, etc.) and designing end-to-end collaboration models from ideation to execution.
- Establish foundational infrastructure for the creator program, including workflows, KPIs, campaign briefing processes, and scalable operational systems to support long-term growth.
- Drive content-led business impact by launching creator campaigns that support brand storytelling, D2C initiatives, affiliate marketing, and live commerce; execute rapid experimentation and optimize performance based on data.
- Analyze and manage content KPIs, ensuring ROI and performance optimization.
- Lead business development strategy for creator-led D2C/B2B product initiatives.
- Develop long-term, strategic relationships with creators by mentoring them to improve content quality, brand alignment, and narrative impact while identifying tailored opportunities for mutual growth.
- Collaborate with cross-functional teams such as marketing, product, and sales to ensure campaign alignment, document insights and outcomes into internal playbooks and success case studies for future scaling.
- 3-7 years of experience in creator marketing, brand partnerships, digital content strategy, or related fields
- Experience working in a startup, agency, or creator economy environment
- Strong understanding of U.S. digital culture and Gen Z/Alpha trends, particularly TikTok-native storytelling
- Agile, action-oriented, and results-driven; thrives in fast-moving environments and builds from zero
- Ability to manage both strategy and hands-on execution across multiple projects
- Outstanding communication and relationship-building skills with creators and cross-functional teams
- Previous experience at a creator, influencer agency, social-first marketing team, or creator platform
- Former or current creator yourself or have helped grow creator accounts
- Familiarity with content monetization, affiliate models, UGC campaigns, and creator development
- Bilingual in English and Korean is a plus, but not required
