CHANNEL MARKETING MANAGER

As the #1 4K UHD projection brand worldwide, Optoma Technology, Inc. is a leading manufacturer of award-winning display products, including interactive flat panels and direct view LED displays and business and home entertainment projectors for consumers, businesses, education, professional audio/video and the retail market.

With our top rated technologies, superior customer service driving customers back to us year after year, and a talented team dedicated toward delivering our customers with an uncompromising, high quality, audio and visual experience, Optoma is poised to bring new levels of solutions to our clients. We are seeking smart, creative and passionate individuals who share the same insatiable drive we do to join us in bringing innovative products and integrated technology solutions to market. It's a great time to join Optoma

Headquartered in Silicon Valley, Optoma Technology, Inc. is a subsidiary of Coretronic Corporation.

www.optomausa.com

Position Summary:

A great opportunity to work on a collaborative team reporting into the Head of Marketing. This position will focus on delivering channel marketing programs and end-to-end marketing materials that contribute to the B2B ProAV channel and revenue growth initiatives for Optoma. This position will work directly with customers to develop, coordinate and execute programs and assets to advance the Optoma brand and its products through unique design concepts, flawless delivery, and overall project management. Collaborating with internal and external stakeholders, this candidate must understand the necessary requirements essential to developing strategic plans from concept through execution and follow up, as well as supporting key customer base.

Responsibilities:

• Own the role of ProAV channel marketing and communications subject matter expert for USA and Canadian customers working with Optoma's regional sales account managers.
• Manage customer activities, including e-blasts, trade shows, webinars, flyers, and web site content, and deliver materials accordingly.
• Evaluate metrics from customer marketing activities including digital and social.
• Working with our graphic designer, develop and manager channel content including copywriting, messaging, e-blast copy, case studies, product and promotional flyers, spec sheets, print and digital Ads, newsletters, etc.
• Digital Marketing - manage Mailchimp lists and e-blast content
• Web site - Responsible for all ProAV customer web site content review, products, banners and copy.
• Strong copy writing skills to deliver key marketing messages to customers and end users in materials and on websites.
• Manage customer incentive Optoma rewards program with outside vendor.
• Partner with sales to develop and deliver channel tools and marketing programs.
• Partner with Product Marketing Teams to deliver accurate specs and materials.
• Support trade show preparation & event strategy for the B2B channel, including the InfoComm and regional trade shows.

Qualifications:

• AV industry or technology industry experience.
• Experience marketing to ProAV, education sector or manufacturer.
• 5+ years of experience creating and executing B2B marketing activities and materials in the form of sales driven, integrated programs.
• Bachelor's degree.
• Must have a broad understanding across multiple marketing disciplines with a strong attention to detail and deep understanding of marketing B2B products through channel partners.
• Detailed oriented and organized.
• Proficient in InDesign, Adobe, PowerPoint, MS Office.
• Track record of creating and delivering fully integrated, measurable channel marketing programs.
• Experience working closely with sales organizations.
• Experience marketing electronics or high-tech products preferred.
• Strong design, copywriting and editing skills preferred.
• Excellent communicator: verbal and written.
• 10% travel required.

Summary of Benefits for Employees

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

Beware of Fraudulent Recruiting Advertisements and Scams: Be aware when applying for a job, there are job offer scams perpetrated through the use of the Internet and social media platforms scamming people with fake job offers to gather personal and financial information. The scams prey upon those seeking employment and use false and fraudulent offers of employment with companies such as Optoma to steal from their victims. Optoma believes that one of the best ways to put a stop to these types of scams is to make you aware that they exist, provide tips on how to identify and avoid them, and make clear how we recruit for positions with Optoma so that you can more easily identify fraudulent recruiting advertisements.

• No applicant for employment with Optoma is ever required to pay any money as part of the job application or hiring process.
• Optoma never interviews job applicants through chat rooms (such as Google Hangouts), or through instant messaging systems. If someone tells you that they want to interview you for a job through a chat room, via text or instant messaging, they do not work for or represent Optoma and are likely seeking to defraud you.
• Optoma's job recruitment process involves in person and/or virtual through Microsoft Teams and occasionally via telephone.
• Optoma's job recruiting staff sends email communications to job applicants from "@optoma.com" email accounts only. Any email that states to be from Optoma but does not have a "@optoma.com" address should be assumed to be fraudulent.
• Optoma recruiting staff will NEVER send interview questions ahead of time or make an offer of employment to the candidates without having them go through our different levels of interviews whether in-person or virtual.

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