Sr. Programmatic Marketing Analyst

2 weeks ago

Charlotte, NC, United States LendingTree Full time
*PLEASE NOTE: This role requires the candidate to be in or near Charlotte, NC. In-office presence is required three days a week. Additionally, this position does not offer visa sponsorship.*

THE POSITION

As a Senior Programmatic Marketing Analyst, you will:
  • Report to a Sr. Manager, Programmatic Marketing
  • Manage hands-on display and native advertising campaigns that drive qualified lead acquisition for LendingTree's loan and banking products.
  • Leverage both auction-based programmatic platforms and direct publisher partnerships to optimize performance.
  • Be a member of a Programmatic Media team within the Marketing department.
RESPONSIBILITIES
  • Manage and optimize programmatic display and native campaigns across DSPs and direct publisher partnerships to drive high-quality lead generation.
  • Monitor daily budgets, adjust bid strategies (tCPA, tROAS, Max Conversions, etc.), and oversee P&L to ensure ROI targets are met.
  • Leverage advanced audience targeting (demographics, in-market, custom segments, geo, dayparting) and publisher diversification to maximize performance.
  • Test and iterate on creative, messaging, and landing page experiences in collaboration with creative, product, and compliance teams.
  • Analyze large data sets in Excel/Tableau to identify performance trends, form hypotheses, and implement data-driven optimizations.
  • Define, track, and report on KPIs such as CPL, CPA, ROAS, and lead quality; communicate insights to marketing and executive stakeholders.
  • Stay informed on industry changes, new platform features, and the competitive landscape; evaluate and test new DSPs, data partners, and direct publishers.
  • Partner with analytics, product, and engineering teams to improve tracking, attribution, and conversion funnels.
  • Build strong vendor relationships to uncover opportunities, secure support, and influence roadmap priorities.
QUALIFICATIONS
  • Bachelor's degree.
  • 3+ years of relevant marketing experience.
  • Proven experience executing and optimizing digital advertising campaigns across variety auction-based programmatic DSPs (e.g., Google Ads, DV360, Yahoo DSP) and direct publisher partnerships.
  • Experience using automated bid strategies (tCPA, tROAS, Maximize Conversions, etc.).
  • Very comfortable working in Excel, working knowledge of Tableau.
  • Experience working with third-party ad-serving systems is a plus.
  • Strong analytical, interpersonal, communication and presentation skills.
  • Self-motivated team player, with experimental mindset, able to execute effectively, communicate on new ideas and see projects through start to finish.
  • Hard-working, creative, detailed oriented and eager to learn and expand knowledge of online direct marketing and relevant emerging technologies.
  • Familiarity with consumer lending and/or real estate is a plus.
ABOUT LENDINGTREE

LendingTree is the nation's leading online lending marketplace. We connect consumers with multiple lenders so they can easily compare options and find the right fit - from mortgages and personal loans to credit, savings, and insurance products.

Our founder, Doug Lebda, started LendingTree in 1996 after his own frustrating house-hunting experience. What began as a simple idea to make loan shopping easier has grown into a platform that empowers millions of people to make smarter financial decisions every day.

What else you should know:
  • We're a publicly traded company (NASDAQ: TREE).
  • We've welcomed several other companies into the LendingTree family to expand our reach and capabilities.
  • We've built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.
  • We're also committed to giving back - through philanthropic programs, volunteer opportunities, and partnerships that strengthen the communities where we live and work.

Incentive Compensation: Eligible for annual performance bonus

Benefits: Medical, dental, vision insurance and 401(k) matching

OUR CULTURE

We're a collaborative, entrepreneurial team that values curiosity, creativity, and getting things done together. Our teammates are some of the brightest, most driven people you'll meet - and we celebrate innovation, inclusion, and ownership. At LendingTree, you'll find an inclusive culture where diverse perspectives make us stronger. We believe in working hard and supporting one another - with the flexibility and trust that help you thrive both personally and professionally.

We're proud to offer generous benefits, wellness programs, and time-off policies designed to help you recharge, stay healthy, and bring your best self to work every day. And yes - we still have fun doing it (our "GSD - Get Stuff Done" award is a fan favorite)

Come grow with us, make an impact, and be part of a company that truly cares about its people and its community.

LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.

CCPA Disclosure

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