Digital Marketing Lead

2 weeks ago


Houston, TX, United States TradeJobsWorkforce Full time

As a Digital Marketing Lead, you will play a crucial role in shaping our online presence and driving growth through innovative strategies. Your primary responsibilities will include:

  • Planning and executing comprehensive marketing strategies that encompass web, SEO/SEM, database marketing, email, social media, and display advertising.
  • Designing, building, and maintaining a vibrant social media presence.
  • Measuring and reporting the effectiveness of all digital marketing campaigns, assessing performance against established goals (ROI and KPIs).
  • Identifying trends and insights to optimize spending and enhance overall performance.
  • Developing and brainstorming new, creative strategies for growth through digital marketing.
  • Planning, executing, and measuring experiments and conversion tests to boost effectiveness.
  • Collaborating with internal teams to create engaging landing pages and optimize the user experience.
  • Utilizing strong analytical skills to evaluate the complete customer journey across multiple channels and touchpoints.
  • Identifying critical conversion points and addressing drop-off areas to refine user funnels.
  • Working alongside agencies and vendor partners to maximize marketing potential.
  • Staying ahead of emerging technologies and providing thought leadership to adopt them appropriately.

If you are a result-driven individual with a passion for digital marketing and a knack for creative problem-solving, we invite you to join our team



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