Marketing Data Analyst

21 hours ago

Boston, MA, United States Apolis Full time
Position: Marketing Data Analyst
Location: Hybrid onsite in Boston, MA or NYC, NY
Duration: 6+ months with strong potential for extension

Overview
Seeking a Marketing Data Analyst to support marketing analytics initiatives within a financial services environment. This role focuses heavily on lending-related marketing data, campaign performance measurement, and dashboard development. Ideal candidates will bring hands-on banking or financial services experience and deep exposure to marketing analytics functions.

Responsibilities
  • Analyze and interpret marketing data with emphasis on lending products
  • Build and maintain dashboards using Power BI and AWS QuickSight
  • Support marketing campaign measurement, execution, and performance reporting
  • Run SQL queries, identify trends, and evaluate marketing channel effectiveness
  • Partner with cross-functional teams to align analytics with business strategies
  • Present insights and recommendations to stakeholders and leadership

Required Experience
  • 3+ years of experience in marketing data and analytics
  • Direct experience within a marketing analytics team (not general data analytics)
  • Background in financial services; banking experience strongly preferred
  • Experience working with lending product data (lending, underwriting, credit products)
  • Proficiency in SQL (SQL Server)
  • Dashboard development experience with Power BI
  • Working knowledge of Python
  • Familiarity with Google Analytics and/or Adobe Analytics

Desired Experience
  • Dashboarding experience with AWS QuickSight
  • Exposure to Experian valuation, Axiom, or Tealium tag management
  • Understanding of identity graph concepts

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