Manager, Product and Content Marketing
2 weeks ago
IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Product and Content Marketing Manager to join our growing team. In this role, you will play an essential role in the marketing of our flagship product, IXL, helping to lead and deliver the GTM strategy and execution for both new products/features and updates and working to ensure internal and external product marketing communications are executed smoothly. You will create a broad range of product marketing materials to support our customer-facing teams and also develop content marketing pieces to engage with our key audiences: educators, parents, and students. You'll also manage a small team of product and content marketers. #LI-GW1
The ideal candidate is creative and strategic, proactive, a strong writer and communicator, organized, and passionate about IXL's mission to impact education.
This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.
WHAT YOU'LL BE DOING
- Develop and execute go-to-market strategies and marketing plans for new product and feature launches, including messaging, positioning, and project management across multiple releases
- Project-manage GTM process for multiple product launches
- Write and develop marketing content, including but not limited to: messaging and positioning documents, emails, web copy, print collateral, blog posts, case studies, and more
- Develop and execute campaigns to deepen engagement with existing users and creatively reach new customers in collaboration with the Marketing team
- Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish
- Work to ensure seamless communication flows between Product and Marketing, and between Marketing and customer-facing teams
- Assist with training our sales and customer-facing teams on product messaging and features so they can effectively communicate with customers
- Manage and mentor a team of 3 made up of one marketing associate and two senior marketing associates
- BA/BS degree
- 9+ years of brand marketing and/or integrated marketing experience, including 2-3 years managing and motivating high-performing teams
- Strategic thinker who can build short- and long-term plans, ask smart questions, and make thoughtful decisions that balance company goals, customer needs, and resources
- Strong communicator-both verbal and written-able to collaborate across teams, influence stakeholders, and craft clear, compelling messaging for diverse audiences
- Proven operator who gets things done: detail- and deadline-oriented, organized, adaptable, and skilled at managing complex projects and creating efficient workflows
- Customer-focused, with deep empathy for educators, parents, and students and the ability to balance business outcomes with user outcomes
- Knowledge of, or interest in, education/edtech and the ability to learn quickly
ABOUT IXL LEARNING
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.
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