Digital Advertising Specialist

1 week ago

San Jose, CA, United States Think Academy US Full time
Job Title: Digital Advertising Specialist (Google & Meta Ads)

Location: San Jose Onsite

Type: Full-time/Contract

Compensation Range: $75,000 - $100,000 per year, depending on experience and qualifications

About the Role

We are seeking an experienced Google and Meta Ads Specialist to lead and optimize Think Academy's digital advertising strategy across search and social platforms. The ideal candidate will combine analytical precision with creative testing to drive user acquisition, conversions, and brand awareness in the K-12 education sector.

Key Responsibilities

1. Campaign Strategy & Structure
  • Design, launch, and scale paid campaigns on Google Ads and Meta Ads to drive qualified leads for Think Academy's trial and long-term math programs.
  • Build a performance framework focused on measurable outcomes - weekly lead volume, lead quality (trial conversion rate), and cost per qualified lead (CPQL).
2. Landing Page & Creative Optimization
  • Collaborate with the content, SEO, and design teams to improve landing page conversion rates (CVR).
  • Conduct A/B testing on ad creatives, headlines, and formats to identify high-performing assets.
  • Analyze performance across audiences and platforms to continuously improve engagement and ROI.
3. Performance Monitoring & Cost Adjustment
  • Evaluate which ad types and objectives (e.g., Search, Performance Max, Lead, Traffic, Engagement) best serve Think Academy's business goals.
  • Continuously monitor CPC, CPA, CTR, and ROAS, dynamically adjusting bids and budgets to maximize efficiency.
  • Generate performance reports with actionable insights and data-driven recommendations.
  1. Meta Ads Execution & Trend Integration
  • Identify trending topics, seasonal demand, and parent-driven interests to produce high-impact Meta campaigns.
  • Work with the creative team to deliver timely, trend-aligned ad content (video, carousel, static).
Qualifications
  • 3+ years of hands-on experience managing Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram).
  • Proven track record of improving conversion rates and lowering acquisition costs through structured testing and optimization.
  • Deep understanding of landing page dynamics, conversion tracking, and audience segmentation.
  • Experience in education, e-learning, or family-oriented industries preferred.
  • Strong analytical skills and proficiency with GA4, Google Tag Manager, and Meta Business Suite.
  • Excellent written and verbal communication skills in English.
What We Offer
  • Competitive compensation based on experience.
  • Opportunity to shape advertising strategy for a fast-growing international EdTech brand.
  • Collaborative team with a focus on creativity, experimentation, and measurable growth.

  • Advertising Account Executive

    5 days ago

    San Jose, CA, United States Metro Publishing Services Full time

    Join Metro's Multi-Media Advertising Sales Team We're seeking dynamic, creative and energetic media sales representatives to represent a line of digital marketing products and local publications in Silicon Valley and throughout the Bay Area that influence where people shop, find entertainment and spend their leisure time. You'll help local and regional...

  • Advertising Account Executive

    7 days ago

    San Jose, CA, United States Metro Publishing Services Full time

    Join Metro's Multi-Media Advertising Sales Team We're seeking dynamic, creative and energetic media sales representatives to represent a line of digital marketing products and local publications in Silicon Valley and throughout the Bay Area that influence where people shop, find entertainment and spend their leisure time. You'll help local and regional...

  • Sales Executive

    2 weeks ago

    San Francisco, CA, United States CoStar Realty Information, Inc. Full time

    Sales Executive - LoopNet Digital Advertising - San Francisco, CA Job Description Company ? Overview ? CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.?Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real...

  • Sales Executive

    7 days ago

    San Francisco, CA, United States CoStar Realty Information, Inc. Full time

    Sales Executive - LoopNet Digital Advertising - San Francisco, CA Job Description Company ? Overview ? CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.?Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real...

  • Retail Compliance Specialist

    2 weeks ago

    San Jose, CA, United States Western Digital Full time

    Company Description At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible. At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we've been doing just that. Our technology...

  • Retail Compliance Specialist

    3 days ago

    San Jose, CA, United States Western Digital Full time

    Company Description At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible. At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we've been doing just that. Our technology...

  • Senior Digital Marketing Manager

    3 days ago

    San Jose, CA, United States PROCEPT BioRobotics Full time

    Company Overview Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in...

  • Senior Digital Marketing Manager

    6 days ago

    San Jose, CA, United States PROCEPT BioRobotics Full time

    Company Overview Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in...

  • Digital Marketing Specialist

    3 days ago

    San Francisco, CA, United States Ruvixx Full time

    Digital Marketing Specialist (Mid-Level, B2B) Location: LATAM (Remote) Role Type: Full-Time Contractor Compensation: $1,500 - $2,000 USD per month (based on experience) Language Requirement: Advanced - Fluent English Trial Period: 3 Months Why Join Us? At Ruvixx, we are building a smarter digital engine. We move beyond standard marketing to blend...

  • Inside Advertising Sales Person

    3 days ago

    San Francisco, CA, United States Plum District Full time

    Description: The qualified candidate for this position must be a seasoned advertising sales professional capable of articulating advertising and marketing programs beyond simply selling online ads. This position includes development of unique online advertising/marketing programs that will build both market share and revenue. A strong sales acumen is...