Manager, Marketing Analytics

2 days ago

Remote, United States Zeta Global Full time

Zeta Global is seeking a talented Managerto join our ZX Data Science & Analytics team. If you excel at storytelling and pride yourself on being a trusted analytics partner to clients, driving optimal outcomes, we want you on our team. You should have a solid foundation in marketing measurement, advanced analytics, optimizations, A/B & multivariate testing, as well as a good understanding of machine learning models and other complex data analysis techniques. This position will report to the Director of Analytics and working directly with clients.  RESPONSIBILITIES Serve as a trusted analytics partner to Zeta’s clients, focusing on improving their ROI and market share. Lead and manage a team of Analysts and train them to serve as independent Analytics leads with clients. Utilize data and insights to drive campaign measurement, prescriptive optimizations, and develop a path to consistent performance that exceeds client expectations. Collaborate with cross-functional teams (Sales, Account Management, Operations) to establish repeatable frameworks for actionable insights. Undertake quarterly strategic Data and Analytics projects that create added value for Zeta and its clients. Assist in the development and deployment of state-of-the-art predictive and self-adjusting ML models to significantly enhance campaign performance.  REQUIREMENTS Excellent communication and presentation skills are essential, as the effectiveness of analysis findings hinges on your ability to present them in a clear and organized manner. Exceptional attention to detail is required to meet aggressive deadlines. Strong technical expertise in SQL, data visualization tools (e.g., Tableau) is necessary. You thrive as a change agent, providing decision-makers with actionable insights derived from data. Proven ability to implement statistical analysis and/or predictive modeling techniques, with the capability to effectively translate technical analyses for a business audience.
 QUALIFICATIONS BS in MIS, Analytics / Operations Research / Statistics, or similar quantitative disciplines with 4+ years of experience, or MS degree in these disciplines with 4+ years of experience.  4-5 years of client facing experience. Work experience in Retail / Financial Services / Telecom verticals is a plus. BENEFITS & PERKS Unlimited PTO Excellent medical, dental, and vision coverage Employee Equity Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more SALARY RANGE The salary range for this role is $125,000 - $145,000.00, depending on location and experience.  PEOPLE & CULTURE AT ZETA

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