Senior Manager, PLG Marketing Analytics

About Neo4j: Neo4j is the leader in Graph Database & Analytics, helping organizations uncover hidden patterns and relationships across billions of data connections deeply, easily, and quickly. Customers use Neo4j to gain a deeper understanding of their business and reveal new ways of solving their most pressing problems. Over 84% of Fortune 100 companies use Neo4j, along with a vibrant community of 250,000+ developers, data scientists, and architects across the globe. At Neo4j, we’re to build the technology that powers breakthrough solutions for our customers. These solutions have helped NASA two years earlier, for the ICIJ, and are to cut congestion by 10% and save $750M a year. Some of our other notable customers include Intuit, Lockheed Martin, Novartis, UBS, and Walmart.  Neo4j experienced rapid growth this year as organizations looking to deploy recognized graph databases as essential for improving its accuracy, transparency, and explainability. Growth was further fueled by enterprise demand for Neo4j’s cloud offering and partnerships with leading cloud hyperscalers and ecosystem leaders. Learn more at and follow us on . Our Vision:  At Neo4j, we have always strived to help the world make sense of data. As business, society and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive and lead the graph database category, and we’re disrupting how organizations leverage their data to innovate and stay competitive. Join us to build the analytics engine behind Neo4j’s self-serve growth. Reporting to the Director of Marketing Strategy, Programs and Analytics, you’ll lead Neo4j’s PLG Marketing analytics strategy, turning data into insights and frameworks that accelerate user acquisition, activation, and monetization. This role is crucial for accelerating our self-serve Go-to-Market (GTM) motion; you will build analytical models and reporting frameworks that inform PLG marketing decisions, from channel optimization to in-product engagement. You’ll partner closely with Product, Digital, and Product Analytics teams to define KPIs and translate insights into scalable programs that drive activation and revenue. As a founding member of our PLG Marketing team, you’ll shape how we use data to grow Neo4j’s self-serve business from the ground up – all with the north star goal of helping users discover and realize more value from Neo4j Aura. If you’re excited about using data to unlock growth at scale and thrive at the intersection of marketing, product, and analytics, we’d love to have you help define the next chapter of Neo4j’s PLG journey. Key Responsibilities: Reporting and Performance Analysis: Design, build, and maintain reporting frameworks that track PLG funnel performance from awareness and sign-up through activation, conversion, and expansion. Deliver actionable insights and dashboards to Marketing and Product leaders to optimize user acquisition and engagement. Monitor performance trends, diagnose drivers behind KPIs, and provide regular readouts to executive stakeholders. Growth and Funnel Optimization: Analyze web, search, and digital marketing data to grow user acquisition and demand generation Analyze user behavior and lifecycle data to identify friction points, growth levers, and opportunities to improve conversion and retention. Collaborate with Product and Marketing teams to design experiments and measure the impact of self-serve growth initiatives. Translate findings into recommendations for messaging, channel mix, and in-product engagement. Strategic Planning and Decision Support: Provide analytical input for quarterly and annual GTM planning, including forecasting, pipeline modeling, and budget allocation. Develop frameworks to evaluate marketing program performance and ROI, informing resource prioritization and experimentation strategy. Support executive decision-making with data-driven narratives that link marketing activity to revenue impact. Marketing Data Strategy and Infrastructure: Define the data requirements, taxonomy, and instrumentation needed to measure PLG marketing impact effectively. Partner with Product Analytics to ensure data integrity, consistency, and accessibility across systems. Lead improvements to the PLG marketing analytics tech stack, from attribution models to BI tooling. Cross-Functional Collaboration and Leadership: Act as the connective tissue between Marketing and Product teams to align KPIs and success metrics across the self-serve funnel. Mentor and influence stakeholders to build a data-driven culture within PLG Marketing. Represent marketing analytics in strategic discussions about product roadmap, go-to-market planning, and customer lifecycle initiatives. Experimentation and Insight Generation: Build frameworks to quantify the incremental impact of PLG marketing tactics across acquisition channels and product surfaces. Share insights and best practices across teams to inform future experimentation strategy. Qualifications: Bachelor's degree in Marketing, Business, or a related field. An advanced degree (MBA, MSc) is a plus. 6+ years of experience in analytics, strategy, consulting, or marketing, with a minimum of 3 years in an analytics-focused role. Exceptional problem-solving, decision-making, and analytical skills. Proven track record in defining, outlining, and delivering analytical projects with high complexity. Strong knowledge of analytics tools and marketing data platforms (e.g., Google Analytics) Strong communication and presentation abilities. The annual base salary range for this position based in the United States is listed below. This salary range is an estimate, and the actual salary may vary based on Neo4j’s compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location. Based on the factors above, Neo4j utilizes the full width of the range. In addition to the range below, US employees are eligible for a stock option grant and certain roles are eligible for an annual bonus. Employees in this position are also eligible to participate in the Company’s standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), paid time off, and certain leaves of absence.Annual Base Salary Range for This Role$150,000—$190,000 USDWhy Join Neo4j? Neo4j is, without question, the most popular graph database in the world. We have customers in every industry globally, and our products are a proven product/market fit. Joining our team is an opportunity to shape the future of data and analytics. Below are just a few exciting facts about Neo4j.  Neo4j is one of the fastest-scaling technology companies in this industry. It in annual recurring revenue (ARR), doubling its ARR Raised the biggest funding round in database history ($325M Series F). Backed by world-class investors like Eurazeo, GV (formerly Google Ventures), and Inovia Capital, Neo4j has raised over $600M in funding and is currently valued at over $2Bn. This puts Neo4j among the most well-funded database companies in history. 84% of the Fortune 100 and 58% of the Fortune 500 use Neo4j. Examples include , , , , , , , , , , and .  Co-founder and CEO Emil Eifrem has built an amazing culture that prides itself on relationships, inclusiveness, innovation, and customer success. Countless . Massive enterprises and individual developers/data scientists love Neo4j. A strong sense of community and ecosystem is built around the platform. A recent Forrester Total Economic Impact™ Study cited Neo4j as delivering 417% ROI to customers.  Neo4j was named as a Visionary in the 2023 Gartner® Magic Quadrant™ for Cloud Database Management Systems among 19 other recognized global DBMS vendors. Neo4j was also ranked as a Strong Performer among 14 top vendors in The Forrester Wave™: Vector Databases, Q3 2024. shows that members of underrepresented communities are less likely to apply for jobs when they don’t meet all the qualifications. If this is part of the reason you hesitate to apply, we’d encourage you to reconsider and give us the opportunity to review your application. At Neo4j, we are committed to building awareness and helping to improve these issues.  One of our central objectives is to provide an inclusive, diverse, and equitable workplace for everyone to develop their potential and have a positive, career-defining experience. We look forward to receiving your application. Neo4j Values: Neo4j is a Silicon Valley company with a Swedish soul. We foster collaboration and each of us is empowered to contribute and put our innovative stamp on projects. We hire candidates who reflect the following Neo4j core values: (we)-[:VALUE]->(relationships)(we)-[:FOCUS_ON]->(userSuccess)(we)-[:THRIVE_IN]->(:Culture {type: [‘Open’, ‘Inclusive’]})(we)-[:ASSUME]->(:Intent {direction:’Positive’})(we)-[:WELCOME]->(:Discussions {nature: ‘IntellectuallyHonest’})(we)-[:DELIVER_ON]->(ourCommitments)  Neo4j is committed to protecting and respecting your privacy. Please read the to understand how we will handle the personal data that you provide. More information at.