Writer

About the role:As a Writer, you will be at the forefront of crafting compelling and persuasive messaging that resonates with our client’s target audience. You will collaborate closely with our Account Project Manager, Motion Designer, and Digital Designer, and partner with one of the largest rural lifestyle retailers based in Nashville, TN to develop impactful content across various channels, including digital platforms, email campaigns, and more. Your words will captivate and inspire, driving engagement, awareness, and action. Our ideal candidate comes from an advertising agency, loves to write, and has worked on a wide range of digital projects. Your creativity, strategic thinking, and storytelling prowess will play a pivotal role in shaping the perception of our client’s brand and fostering meaningful connections with their audience. What you will be doing:  Develop creative and engaging copy for a wide range of marketing materials, including social content, advertisements, banners, website content, email campaigns, product descriptions, and more. Collaborate with cross-functional teams to understand product objectives, target audience insights, and brand messaging guidelines. Partner with Designers, Marketers, and other Stakeholders to ensure alignment between copy and visual elements, maintaining brand consistency and cohesion. Conceptualize and execute innovative ideas that effectively communicate the brand story, values, and unique selling propositions.Stay attuned to industry trends, competitor strategies, audience preferences, and best practices to ensure messaging remains relevant and impactful. Edit and proofread copy to ensure accuracy, consistency, and adherence to brand voice and style guidelines. Continuously optimize and iterate content based on performance data, user feedback, and evolving business goals. Ensure deliverables align with the objectives outlined in the project brief. Develop a deep understanding of target audience's tone of voice and the client’s marketing strategy to drive desired brand actions. What you need to be great in this role: 3+ years proven experience as a Writer in a fast-paced marketing, advertising, or design environment, with a strong emphasis on tone of voice development and implementation. 3 years’ experience writing copy for collateral, ads, landing pages, banners, website, digital content, social content, etc. Demonstrated ability to combine and translate brand tone of voice into stories and content that engage and resonate with target audience.Prior experience managing cross-functional projects and possess well developed project management skills, with the ability to manage multiple projects and deadlines simultaneously.Strong collaboration and communication skills, with the ability to effectively articulate concepts and provide constructive feedback. Exceptional writing skills with a keen eye for detail and a strong command of grammar, punctuation, and syntax. Creative mindset with the ability to think strategically and develop fresh, innovative ideas, and a distinctive brand voice. Strong problem-solving skills, with an aptitude to translate business objectives into compelling narratives. Portfolio showcasing a diverse range of writing samples that demonstrate ability to develop and maintain a consistent tone of voice across various formats and channels. Basic understanding and genuine interest in artificial intelligence (AI) technologies, displaying a curiosity for exploring its applications and potential impact.Basic knowledge in Asana. At the time of this posting, the base salary for this position may range from $80,000 to $85,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. Req ID: 9581#LI-FD1#LI-midseniorAbout OLIVER:OLIVER believes that agencies work better inside a brand’s organization – delivering more effective work at the speed and flexibility required to drive modern businesses forward. Using our unique methodology, and supported by bespoke technology, we design, build, and operate specialist, custom creative ecosystem with our clients. We believe that proximity enables better collaboration, leading to better marketing solutions.Established in 2004, our model is now driven by nearly 3,000 people worldwide, working across more than 200 custom creative ecosystems in over 25 countries. We are the undisputed leader in our space, which means we carry the responsibility and humility that comes with breaking new ground, continually evolving one of the most transformative agency models in history. People who join OLIVER come to us from all stages of their careers, from entry-level to agency veteran. They find a culture of entrepreneurism, direct and meaningful client impact, deep collaboration across offices and teams, and frankly, a bit of the unknown. If you’re most comfortable in safe, predictable environments, OLIVER may not be for you. That said, we will also give you the support, tools, feedback, and recognition to be your best – we want you to achieve what you strive for. The opportunities for growth are as wide as you can make them.Our Values and how to live them Ambition. You look for opportunities to deliver greater value to those around youImagination. You identify a range of solutions to problemsInspiration. You lead by example and encourage othersInclusion. You are actively pro-inclusive and anti-racist across our community, clients and creationsLearning. You have excellent listening skills that helps you to learn from our clients and those around youResults. You accept responsibility for your action We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. Inside Ideas Group and its’affiliatesare equal opportunity employerscommitted to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. Allsuitableapplicantsshall beconsidered for employment without regard to race,ethnicity, religion, gender identity, sexual orientation, age, neurodiversity,disability status, or any other characteristic protected by local laws.Inside Ideas Group and its affiliates and subsidiaries have an internal recruitment department. IIG does not accept unsolicited resumes from any source other than directly from a candidate.