Digital Content Coordinator

Location: Edmonton, AB, Canada Job Type: Contract Date: 6/29/2022 Job ID: 9S796278629 Category: Marketing Join a top employer and advance your career David Aplin Group has partnered with an award-winning Canadian company, headquartered in Edmonton, AB. We are hiring an intermediate-level Digital Content Coordinator. An understanding of digital communications is required, including experience planning, executing, and writing specifically for the web and other digital media. Collaborate with a high-level team and contribute experience in the following areas: Digital content creation, publishing, SEO & content optimization, UX (an asset), and digital analytics. Perks & Benefits:Competitive compensationHybrid, open to remoteAward-winning national companyCould turn into a permanent roleResponsibilities:Accountable for the digital publishing and other digital channelsPlan, execute, and write specifically for the web and other digital mediaProvide advice on SEO, the use of engagement metrics, data, tools, and best web writing practices to ensure digital content is achieving business objectivesAccountable for carrying out an organized workflow to ensure the creation, receipt, collection, organization, and inputting of content in an accurate and timely manner Write and edit content, work with other content providers, and provide advice and support on content creation according to corporate standardsCoordinate content across communication and marketing channels, with a primary focus on links from web contentHelp develop, maintain, and execute content standards for many public-facing digital channelsWebsite content optimization. Create an SEO strategy keeping the organization's strategic priorities in mind. Conduct keyword research and analysis. Conduct page-level optimization. Monitor, analyze, and report on SEO performanceBuild relationships with stakeholders and colleagues supporting content requirements for the Marketing, Brand, Communications, Social Media, and Digital teamReview submissions regularly to ensure alignment with standards of taxonomy and metadata, clarity, organization, format, and brand/values/toneOptimize search functionality and develop/ implement meta-tag dataContent publication. Manage, and execute incoming requests for content publication from multiple departmentsEnsure all material is posted to pages following standards for accuracy, timeliness, and execution.Ensure quality, and timeliness of the content on pages and other digital channelsWrite, edit, and provide expert advice on content creationQualifications:A diploma or degree in a communications-related discipline is beneficial3-5 years’ experience in communications or digital marketingSitecore, SharePoint, or other CMS certification is an assetExpert knowledge of multi-platform content delivery strategies (desktop, mobile, tablet)Experience working with a range of content management systems and collaboration sites, including Sitecore or similarDemonstrable experience leading and managing SEO/SEMExperience using SEO campaign management software (such as SEMrush, BrightEdge, etc.)Up-to-date understanding of organic search trends, including search engine algorithm changes, the latest tools, and technologiesExperience in advanced web technologies including tag managementSolid knowledge of website analytics tools (e.g., Google Analytics, Webtrends)Experience in setting up and optimizing Google AdWords campaignsUnderstanding of digital and social media channels, monitoring tools, and evaluation techniquesData-driven, strategic thinker with excellent problem-solving skills1 + years of front-end development experience using web technologies (HTML 5, CSS)User experience or visual design experience is an assetExcellent writing and editing skills, strong verbal communication and presentation skillsAbility to manage multiple initiatives and meet deadlinesExperience operating in a consultative role supporting a range of stakeholdersJob ID: 9S796278629 If you are interested in this position and meet the qualifications, apply today We thank all applicants; however, only those who are authorized to work in Canada or are selected for an interview will be contacted. David Aplin Group, one of Canada’s Best Managed Companies, is an employment agency specializing in finding top talent for exceptional organizations across North America. There are no fees to apply to our jobs or engage with our recruiters to find a new career. Companies hire us to help them grow their teams. Visit our website to learn more: