Senior Brand Manager

2 days ago

Hayward, United States Hormel Foods Full time $125,000 - $172,000

BRAND MANAGER II / SENIOR BRAND MANAGER – COLUMBUS CRAFT MEATS (HAYWARD, CA)


HORMEL FOODS CORPORATION


To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.


ABOUT HORMEL FOODS — Inspired People. Inspired Food.

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include SKIPPY, SPAM, Hormel Natural Choice, Applegate, Justin’s, Wholly, Hormel Black Label, Columbus and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three straight years, is one of Fortune magazine’s most admired companies, has appeared on Corporate Responsibility Magazine’s “The 100 Best Corporate Citizens” list for the 12th year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food. — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.


RESPONSIBILITIES:


As a self-starter, the Brand Manager II / Senior Brand Manager is a highly seasoned position that has demonstrated success in areas of brand strategy, brand management, and innovation. A typical incumbent would be comfortable making recommendations to drive and redirect the business. This position will manage one Brand Manager.

  • Business planning, P&L management, and business initiative execution: Develops and executes the annual operating plan (AOP) financial targets while establishing brand/business objectives, strategies, and tactics to attain AOP. Achieves volume, net revenue, gross profit margin, and marketing mix targets.
  • Brand Equity Management: Leads the brand team in the management of brand equity development and consumer engagement strategies and tactics to achieve consumer and business objectives. Works with agency partners to create annual consumer media, promotion, and public relations plans.
  • Innovation: Assists with development of a 3-year pipeline, identifying new product and line extension opportunities by analyzing consumer trends, determining specific market needs and potential, and building a business case, including driving the launch of initiatives with retail sales.
  • Channel Development: Develops channel strategy, assist addressing customer category/brand opportunities and challenges, and works with category management on strategic selling. Monitors marketplace dynamics and implements corrective action when and where necessary.
  • Portfolio Management: Leads operations, logistics, forecasting, and purchasing departments to management of the portfolio. Leads and manages indirect cross-functional team members to accomplish projects that support brand initiatives and business needs.
  • Project Management: Successfully plans, develops, and leads cross-functional teams through required project deliverables, especially pertaining to commercialization of new products.


Level of position will be determined based on experience and skillset.


QUALIFICATIONS:


Required

  • Bachelor’s degree and 4 - 8 years of marketing, marketing related, or sales experience OR MBA and 3 - 5 years of marketing, marketing related, or sales experience.
  • Pattern of initiative.
  • Self-starter mentality.
  • Proven problem-solving and decision-making skills.
  • Ability to work effectively in a team environment on a variety of complex projects.
  • Strong analytical and time management skills.
  • Highly developed interpersonal and organizational skills.
  • Well-developed written and verbal communication skills.
  • Demonstrated creative thinking skills.
  • Demonstrated aptitude and effectiveness in budget and financial management.
  • Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States.
  • Applicants must not now, or in the future, require sponsorship for an employment visa.


Location: Columbus Craft Meats Corporate Office, Hayward CA.


A comprehensive relocation package to the Hayward, CA area will be offered, if required.


BENEFITS: Hormel Foods offers an excellent benefits package. Competitive base salary plus bonus, annual merit increase performance reviews, medical, dental, vision, non-contributory pension, profit sharing, 401(k), stock purchase plan, relocation assistance, paid vacation.


The base pay range is $99,000 to $156,000 per year for Brand Manager II / $125,000 - $172,000 per year for Senior Brand Manager; however, actual compensation is influenced by a wide array of factors including, but not limited to, job-related knowledge, skill set, level of experience, and specific office location. This position is also eligible for a location premium.


TRAVEL REQUIREMENTS: 25% of the time.


For immediate consideration, apply online at: www.hormelfoods.com/careers


At Hormel we invite difference and diversity in all aspects. We offer a space of support, understanding, and community. We are committed to the journey Learn more about our progress here: https://www.hormelfoods.com/about/diversity-and-inclusion/


Hormel Foods Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, gender, gender orientation, gender identity, national origin, disability, or veteran status.

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