Digital Content Manager
2 weeks ago
Garrett Brands LLC. is the parent company for Garrett Popcorn Shops and Frango Chocolate. We are looking for a Digital Content Freelancer, who will support content marketing strategies to drive growth of our e-commerce site, garrettpopcorn.com. In this role, you will be collaborating with the broader marketing and e-commerce teams to develop content across digital channels.
Key Responsibilities
Digital Content and SEO
· Create campaign content across digital channels including but not limited to web, email and SMS, paid search, and social (organic and paid) campaigns
· Write web copy for landing pages, site infrastructure projects, or other e-commerce projects
· Manage web content updates in the CMS
· Research trends, identify opportunities, and implement content recommendations for SEO
· Work with the e-commerce team to ensure SEO best practices are implemented
· Recommend changes to website architecture, content, linking, and other factors to improve SEO
· Monitor and report on SEO performance
· Support other content projects, as needed
Affiliate Marketing
· Research and acquire new partners to grow the affiliate program
· Nurture and maintain relationships with affiliates
· Initiate new campaign ideas and incentives for the affiliate program
· Provide actionable recommendations and develop improvement plans
Qualifications
· Bachelor’s degree in marketing or directly related field
· 1-3 years of professional experience in copywriting with writing examples
· 1+ years of SEO experience
· Strong understanding of AP style
· CMS management experience preferred
· Affiliate marketing experience preferred
Desirable Skills
· Strong creative copywriter and editor with excellent attention to detail
· Committed to learning new skills and platforms
· Strong organizational skills and attention to detail with an ability to multitask
· Tech savvy with knowledge of current online tools and marketing trends, including SEO
· Familiarity with project management or ticketing systems a plus (e.g. Jira)
· Familiarity with Microsoft Office applications a plus (e.g. Excel, MS Teams, Powerpoint)
Company DescriptionAt Garrett Popcorn Shops, we've maintained our dedication to fresh, delicious Popcorn since we first opened at 10 West Madison Street in Chicago. We continue to use only the highest quality ingredients from local producers as we handcraft our gourmet Popcorn in old-fashioned copper kettles. We strive to deliver the same Popcorn today that customers first talked about in 1949.Company DescriptionAt Garrett Popcorn Shops, we've maintained our dedication to fresh, delicious Popcorn since we first opened at 10 West Madison Street in Chicago. We continue to use only the highest quality ingredients from local producers as we handcraft our gourmet Popcorn in old-fashioned copper kettles. We strive to deliver the same Popcorn today that customers first talked about in 1949.-
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