Content Marketing Manager

2 months ago

Houston, United States Tanglewood Dental Associates Full time
Job DescriptionJob Description

Job Title: Content Marketing Manager

 

Reports to: Company President/CEO

 

Position Summary: We are seeking a dynamic Inbound Marketing Specialist to spearhead our content marketing initiatives. In this pivotal role, you will drive our digital marketing strategy by creating compelling content, optimizing lead generation, and nurturing customer relationships. As we enter a new phase of digital growth, you'll have the unique opportunity to shape our company's online presence by helping develop our website, expanding our social media footprint, and implementing innovative digital marketing strategies. This position offers the perfect blend of creativity and analytics, requiring someone who can craft engaging content while also leveraging data to drive results. If you're passionate about inbound marketing and ready to make a significant impact in a growing company, this role is for you.

 

Responsibilities:

  • Develop a content strategy aligned with short-term and long-term marketing targets
  • Collaborate with marketing and design teams to plan and develop site content, style and layout
  • Create and publish a variety of engaging content
  • Edit, proofread and improve writers’ posts
  • Liaise with content writers to ensure brand consistency
  • Optimize content according to SEO
  • Use content management systems to analyze website traffic and users engagement metrics
  • Use HubSpot to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Develop an editorial calendar and ensure the content team is on board
  • Ensure compliance with the law (e.g. copyright and data protection)
  • Stay up-to-date with developments and generate new ideas to draw the audience’s attention

 

Success Criteria:

  • Produce at least 3 articles per week
  • An increase in defined customer engagement metrics
  • Website and social media traffic growth
  • Increases in key search engine keyword rankings
  • Increase in conversion metrics
  • Acquire customer feedback and testimonials/case studies

 

Requirements:

  • BA/BS degree or equivalent work experience
  • Has 2+ years of experience working in a B2B [or B2C] capacity
  • Experienced HubSpot user, proficient in its marketing automation and blogging software features
  • Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush
  • Understands the value of content marketing 
  • Is detailed oriented and organized
  • Is an excellent communicator -- written, verbal, visual
  • Has interview skills and is a curious and thoughtful listener
  • Understands how to use data to inform all strategic decisions
  • Operates well with giving and receiving feedback
  • Has a team mentality
  • Bonus skills: HTML/CSS, Adobe Creative Suite, HubSpot Content Marketing Certification

 

 

Salary:  $60,000/year starting base salary with performance based incentives

 

Benefits/Parks: Free dental care, access to company health insurance, mentorship from other teams, performance based incentives, amazing team culture, two weeks PTO starting, training and career development.

 

About Tanglewood Dental Associates: Tanglewood Dental Associates is a legacy dental practice that has been built on culturing sincere relationships with our patients.  It is a privately owned office that values education, innovation, relationship building, and leveraging digital technology to achieve the best outcomes possible.  

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