Marketing Manager

1 week ago

Indianapolis, United States Hawke Sport Optics, LLC Full time
Job DescriptionJob Description

Overview:

Hawke Sport Optics is looking for an energetic and dynamic person to manage all aspects of U.S. marketing.  A successful candidate will have strong organizational and communication skills with extensive knowledge of the hunting/shooting sports industry.  She/he will be fully experienced with traditional and digital marketing, including advertising, social media, brand building and product management.  Hawke is a worldwide market leading manufacturer of sport optics, including riflescopes, crossbow scopes, binoculars, spotting scopes, range finders and more. 

Role and Responsibilities

1.       Reporting to the VP of Sales and Marketing and working closely with our marketing team in the United Kingdom.

2.       Manage and grow the company’s social media campaign, including Facebook, Instagram, Youtube, Twitter, and more.  Develop and     execute a social media plan that maximizes growth and brand awareness.

3.       Develop and manage a comprehensive traditional marketing plan including traditional print, digital and TV advertising.

4.       Oversee and manage relationships with sponsored TV shows and maximize the benefit, content and exposure from these sponsorships.

5.       Work with the company’s media/communications partner to maximize brand awareness through press coverage and editorial content.

6.       Pursue and build relationships with outdoor industry writers and Youtube/internet channels to maximize exposure through product reviews and editorial content.

7.       Develop and manage in-store point-of-purchase materials for dealers/customers.

8.       Manage consumer promotions such as consumer rebates and programs.

9.       Work with our product specialists and sales team to execute successful trade shows, consumer shows and dealer events.

10.     Assist in the management of the company’s website.

11.    Manage consumer-direct email campaigns

12.    Assist in the creation of product and brand videos for use on social media and the company’s website

13.    Participate in the creation of catalogs, flyers, brochures, sales collateral, website materials (i.e. web banners) and packaging

15.    Assist in the execution of dealer co-op projects.

16.    Manage the U.S. marketing budget, track campaign results and maximize the ROI of marketing expenses.

17.    Manage U.S. digital campaigns through social media, online content, advertising, promotional materials and public relations.

Requirements:

1.       Bachelor’s degree or higher in Marketing preferred

2.       Strong communication skills

3.       Excellent proofreading and content editing skills

4.       Experience in the outdoor industry

5.       Strong knowledge of sport optics

6.       Extensive experience with marketing management

7.       Extensive experience with social media

8.       Ability to operate in a high-energy, fast-paced environment, often managing multiple projects and tasks simultaneously.

9.       Proficient in Windows Office

10.     General understanding and ability to do light graphic design work is a plus

11.     Some travel is required.

12.     Some weekends and overtime is required.

13.     Some sales and service responsibilities are required.

Company DescriptionHawke is a worldwide market leader at the forefront of optical performance with class-leading innovation and design offering a complete line of sport optics from rifle, crossbow, shotgun and air gun scopes to binoculars, spotting scopes and accessories.Company DescriptionHawke is a worldwide market leader at the forefront of optical performance with class-leading innovation and design offering a complete line of sport optics from rifle, crossbow, shotgun and air gun scopes to binoculars, spotting scopes and accessories.

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