Marketing & Communications Manager
3 days ago
Description:
About us:
Established in 1972, FC Industries is in its second generation of family ownership and management and has grown into a metal manufacturing powerhouse. We are a leader in manufacturing services able to handle complex programs, creating manufacturing solutions that lower costs and increase efficiencies.
As a Marketing and Communications Manager at FC Industries, you'll be a key player in shaping our brand's story, creating authentic communications that connect with both our customers and our team. You'll showcase the incredible range of products we manufacture—from precision components to advanced assemblies—highlighting the innovation and quality that set us apart. Your role will involve fostering strong relationships and ensuring that our messages reflect our commitment to quality, trust, and customer satisfaction.
Marketing and Communications Manager Job Description:
- Create and implement marketing strategic plans for multiple businesses and product lines.
- Manage and protect brand standards for each brand and product line.
- Develop and produce marketing communications to support business goals.
- Manage the design, production, and distribution of media including websites, press releases, videos, social media, events, and support materials.
- Oversee internal and external communications.
- Collaborate with content experts including Senior Management, Sales, Engineering, HR and IT.
- Partner with freelancers, marketing agencies, media, advertisers, community representatives, sponsorship organizers, and industry associations.
- Create, maintain, and manage corporate tradeshow booth displays.
- Represent FC Industries and/or its subsidiaries for developing public relations when necessary.
- Manage related contracts, subscriptions, and budgets.
- Other duties as assigned.
Minimum Qualifications for Marketing and Communications Manager
- Bachelor's degree or equivalent experience with emphasis in marketing, journalism or related field.
- Minimum 5 years' experience in marketing, communications and/or public relations.
- Proven project management skills and superior verbal, written, and presentation skills.
- Ability to think creatively and conceptually as well as analytically.
- Experience developing strong relationships with media and successfully pitching stories.
- Demonstrated knowledge of market research and business development to gather leading practice insights and discover new trends, unique marketing and communication opportunities.
- Demonstrated understanding of long-term market forecasts, trends and competitive positions to maximize advantages while executing strategy.
- Experience providing leadership in marketing and communications of multiple brands.
- Ability to conceptualize and create promo materials that accurately convey brand identity.
Preferred Qualifications for Marketing and Communications Manager
- Experience managing multiple projects and coordinating with various individuals.
- Web design, social media, data analytics, focusing on SEO
- Experience in Adobe InDesign, PhotoShop and Illustrator
- Should have working knowledge of MS Clarity, Google Analytics and Google Ads to manage site performance, SEO, and trend tracking.
Physical Requirements of Marketing and Communications Manager:
- Ability to maneuver production facility, vendor and customer locations as needed.
- Ability to operate office equipment including phones, computer, copier, and fax.
- Ability to sit or stand for long periods of time.
- Ability to set up / tear down various displays or trade show booth as needed.
Benefits for Marketing and Communications Manager:
- Professional culture that values collaboration, communication and growth
- PTO/ Profit sharing / 401 K with company match
- Medical/dental/vision
- Life insurance
- Tuition reimbursement (books included)
- Connections to industry leaders, partnerships, and events that can expand your professional network.
- Free on-site wellness coaching and YMCA discount
- Corporate partner discounts through Verizon, Chrysler, GM, and Working Advantage
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