Brand Manager
3 days ago
Job Description
The Brand Marketing Manager is responsible for executing cross-channel marketing campaigns and programs.
Creative asset management and delivery, trafficking approvals from studios, exhibitors and brands
Aggregating and presenting performance details of promotions, activities and marketing efforts.
This role will touch a variety of channels, including integrated marketing, partner marketing, social media and content strategy, performance marketing and CRM.
The Brand Marketing Manager will have exposure to film and content marketing throughout the entire lifecycle and include marketing strategy, media planning, branding, growth marketing, execution, reporting, insight generation and optimization both within and across various channels.
Maintain tracking documents and content calendars across marketing teams
Request and support approval process of creative assets internally or with third-party partners
Manage evergreen campaigns for the brand that focus on internal goals and growth of the brand and products
Ideate and define opportunities for brand campaigns and promotions across the three brands
Draft pitch and wrap materials, aggregate reporting on campaigns and promotions and work to build recommendations for marketing plans
Collaborate within marketing, creative, merchandising and ad agency/ad platform partners to execute campaigns around various film releases, sales or high-profile initiatives
Communicate effectively and efficiently with external stakeholders, including our media agency, ad platform and other stakeholders
Collect & share competitive & industry trends, new technologies within the film/TV business and performance marketing arenas
Control brand approvals and the trophy program for Rotten Tomatoes and Fandango brands
All other duties as defined by Marketing leads.
Qualifications
Bachelor's degree in marketing, advertising or another related discipline
3+ years of marketing experience required
Familiarity with entertainment industry and/or consumer facing brands
Exceptional organizational and time management skills plus solid attention to detail
Ability to execute against multiple, high-priority projects
Proficient in Microsoft Office - Excel and PowerPoint specifically
Team player with a positive attitude who thrives in a collaborative work environment
Able to exercise discretion and keep strictest levels of confidentiality
Able to write copy and delivery marketing value props and taglines for campaigns
Able to execute campaigns from start to finish, coordinate deadlines, and deliver assets to appropriate teams on a timely and organized basis.
Effective presentation building skills
A proactive, self-motivator who can take limited direction and produce tangible results
Ability to anticipate and accommodate needs, requests, and issues
Creative confidence and an ability to contribute ideas in a creative group atmosphere
This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
Must be willing to work in the Universal City, CA office.
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