Copywriter

We have a client seeking a Senior Copywriter with financial industry experience. This is a 6 month long consulting assignment that requires working onsite twice a week in Exton, Pennsylvania. As a Copywriter, you will play a critical role in crafting compelling copy for a variety of mediums including promotional campaigns, social media, websites, video scripts, and print materials.

Responsibilities:

• Craft compelling and engaging content for promotional campaigns, direct mail, and social media platforms

• Collaborate closely with content and project managers to ensure alignment and coherence in messaging

• Develop scripts for internal and external videos, ensuring they are engaging and effectively deliver the intended message

• Write copy for signage, print materials, and websites, maintaining the brand's voice across all platforms

• Utilize Adobe Creative Cloud and Photoshop to enhance the visual appeal of created content

• Incorporate knowledge of regulations, particularly if experienced in the credit union or banking industry

• Manage and update the company's Content Management System (CMS)

• Utilize tools such as Facebook Insights and Gmail to track the effectiveness of social media campaigns and adjust strategies as needed

• Create advertisements and blogs that enhance brand awareness and engage the target audience

• 5+ years of professional experience in Copywriting
• Experience copywriting for credit unions or the financial industry
• Proficiency in Adobe Photoshop
• Experience with Content Management System (CMS)
• Familiarity with Facebook Insights
• Experience creating Advertisements
• Experience in Blogging
• Understanding of Brand Awareness
• Experience in creating Brochures