Programmatic Media Buyer

Robert Half is looking for a Programmatic Media Buyer to support our client with an immediate opening for an Ecommerce agency in Troy, MI. This remote opportunity is ideal for a Programmatic Media Buyer with 1-2 years of experience in Amazon DSP campaigns, client communications, and advertising. This is a great opportunity for someone with internship experience looking to boost their skills in a new role. Your main role will be to handle and optimize online biddable media campaigns for various brands. Your tasks will involve campaign creation, audience selection, and creative trafficking in DSP platforms, along with client communications, and some account management. Apply today if you are immediately available to start in December and have 1+ year of experience in Media Buying or Amazon advertising.

Responsibilities:

• Execute, manage, and optimize online biddable media campaigns across multiple brands.

• Lead the hands-on build of programmatic campaigns in DSP platforms such as Amazon and Basis.

• Collaborate to identify trends and best practices to enhance campaign performance.

• Pull weekly campaign reports, analyze data, and share insights with clients.

• Build PPC search and social campaigns as necessary.

• Attend client meetings and engage in follow-ups.

• Handle the creation and selection of audiences for campaigns, as well as creative trafficking.

• Maintain an understanding of display advertising, particularly real-time bidding, ad networks, DSP platforms, attribution models, and related technologies.

• Stay familiar with topics related to inventory quality, fraud, viewability, and brand risk, and the tools that measure these attributes.

• Troubleshoot issues independently.

• Use strong organizational skills to manage various tasks and responsibilities.

• Candidate must possess at least 1 year of experience in the role of Programmatic Media Buyer or in a similar capacity.

• Proficiency in Demand-Side Platforms (DSP) is required.

• The applicant should have hands-on experience with Facebook Ads.

• Experience in designing and managing Ad Campaigns is crucial.

• The candidate should have a strong understanding of Advertisements and their effective implementation.

• Knowledge of Amazon Advertising is a must.

• The candidate must have a solid background in Programmatic Buying.

• Ability to work effectively remote is required. Ability to juggle multiple projects and clients at once, and maintain a very detail oriented mindset is reqiured.