Advertising Demand Generation Manager
5 days ago
Responsibilities:
• Develop and manage demand generation campaigns using platforms like Google AdWords and Facebook Insights
• Utilize the Content Management System (CMS) for efficient management and scheduling of content
• Implement customer relationship management (CRM) strategies to maintain and enhance customer relationships
• Leverage Google Analytics to track campaign performance and make necessary adjustments
• Conduct A/B testing to optimize campaign performance and improve conversion rates
• Develop and manage advertisement strategies to enhance brand awareness
• Utilize blogging as a tool to engage audiences and generate demand
• Conduct thorough analytics to understand user behavior and tailor campaigns accordingly
• Collaborate with the team to ensure all campaigns align with the overall marketing strategy
• Continually update knowledge and skills in demand generation, staying abreast of industry trends and advancements.• Proficiency in Content Management System (CMS)
• Experience with CRM tools
• Familiarity with Facebook Insights
• Competence in Google AdWords
• Knowledge of Google Analytics
• Ability to conduct AB Testing
• Experience in creating and managing advertisements
• Proficiency in data analytics
• Experience in blogging and creating engaging content
• Ability to create and maintain brand awareness
• Bachelors or Master's degree in Marketing, Business, or related field
• Excellent communication and presentation skills
• Ability to work collaboratively in a team environment
• Strong organizational and project management skills
• Knowledge of the latest trends and best practices in online marketing and measurement
• Ability to analyze data and provide evidence-based recommendations.
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