Marketing Communications Specialist

4 weeks ago


Dubuque, Iowa, United States Loras College Full time
Job Summary:

We are seeking an experienced Enrollment Communications Specialist to join our marketing team at Loras College. The ideal candidate will work strategically to leverage system capabilities to develop, implement, and optimize ways to communicate to prospective undergraduate and graduate students throughout the admission funnel.

Key Responsibilities:

Manage and optimize Slate (CRM) to support enrollment marketing initiatives

Develop and execute targeted marketing communications using Slate's tools

Create and maintain automated communication flows within Slate

Implement personalized content strategies using Slate's dynamic content capabilities

Analyze campaign performance and provide data-driven insights to improve marketing effectiveness

Stay up to date with Slate updates and best practices in enrollment marketing

Manage enrollment marketing projects using provided technology

Requirements:

Bachelor's degree in marketing, communications, or related field

3+ years of experience in higher education enrollment marketing

Proficiency with Slate (CRM), including campaign management and reporting

Strong analytical skills and experience with data-driven marketing strategies

Excellent written and verbal communication skills

Ability to manage multiple projects and meet deadlines in a fast-paced environment

Preferred Qualifications:

Experience with additional marketing automation platforms

Knowledge of digital marketing trends and best practices in higher education

This role offers an opportunity to drive enrollment growth through innovative marketing strategies using Slate (CRM) and other martech solutions. The successful candidate will play a crucial role in shaping our institution's approach to prospective student engagement. Loras College is an equal opportunity employer committed to creating an educational and work environment that is inclusive, rich in diversity, and supportive of all students, faculty and staff. Individuals from diverse racial, ethnic, and cultural backgrounds, women, veterans, and persons with disabilities are strongly encouraged to apply.

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