Marketing Channel Strategist

Marketing Manager - Retail Channel

About Clemens Food Group:

We are a leading food company that values innovation and customer satisfaction. Our Marketing & Communications team plays a crucial role in building our brands across retail, foodservice, business-to-business, and national account channels.

Key Responsibilities:

• Annual Marketing Strategy: Develop and align the annual retail marketing plan with brand and customer strategies.
• Collaborate with the Retail Sales Team: Work with the retail sales team to set marketing goals and volume targets.
• Define Marketing Tactics: Define marketing tactics that support our strategic objectives and communicate these clearly to stakeholders.

Performance Monitoring:

• Track and Analyze Performance: Track, analyze, and report on marketing performance versus plan.
• Manage External Agencies: Manage external agencies to ensure projects are delivered on time and within budget.
• Measure Campaign Effectiveness: Measure campaign effectiveness, share insights, and optimize to boost ROI.

Strategic Leadership:

• Lead Strategic Planning: Lead the strategic planning process to drive brand and private label growth.
• Generate Insights: Generate actionable insights on products, consumers, and the competitive landscape in the retail channel.
• Build Relationships: Build and maintain relationships with marketing and advertising touchpoints of key customers.
• Oversee Category-Specific Brand Positioning: Oversee category-specific brand positioning, including product innovation pipelines.

Execution and Collaboration:

• Lead Cross-Functional Teams: Lead cross-functional teams to implement marketing strategies and product launches.
• Work with Category Management and Insights: Work with Category Management and Insights to conduct consumer research.
• Support the Retail Sales Team: Support the retail sales team in creating opportunities with key customers.
• Manage Customer-Specific Marketing Programs: Manage customer-specific marketing programs, ensuring all elements and timings are executed seamlessly.
• Deliver Engaging Presentations: Deliver engaging presentations and product training to support our retail partners.

Corporate Participation:

• Engage in Corporate Initiatives: Engage in corporate initiatives, such as training, development, and DE&I sessions.
• Represent Clemens Food Group: Represent CFG in industry events and community outreach initiatives.

Qualifications:

• Bachelor's Degree: Bachelor's degree (MBA preferred).
• Marketing Experience: 5-7 years of marketing experience, ideally with a customer-focused approach.
• Knowledge of Food Marketing: Knowledge of food marketing, consumer behavior, and retail trends (including omni-channel).
• Strong Communication Skills: Strong communication, presentation, and project management skills.
• Ability to Thrive in a Fast-Paced Environment: Ability to thrive in a fast-paced environment.
• Proficiency in MS Office: Proficiency in MS Excel, Word, and PowerPoint.
• Willingness to Travel: Willingness to travel occasionally (5-10%).
• Positive Attitude: Positive attitude, team player, and lead by example.

About Clemens Food Group:

We are a leading food company that values innovation and customer satisfaction. Our Marketing & Communications team plays a crucial role in building our brands across retail, foodservice, business-to-business, and national account channels.