Dynamic Public Sector Marketing Professional
7 days ago
We are seeking a highly skilled Senior Partner Marketing Manager to join our US Public Sector Partner Sales Team. This role will involve collaborating closely with Appian's most strategic public sector partners and GSIs to develop, plan, and execute marketing plans and demand generation programs.
The ideal candidate will have a proven track record of helping build joint go-to-market strategies and experience working alongside a fast-moving global partnership team. They will also possess an innovation mindset and be eager to test new tactics to drive growth and expansion.
Key Responsibilities:
- Plan and execute joint marketing programs with key partners, tracking and reporting on key performance metrics.
- Manage and review pipeline performance metrics with key stakeholders, analyzing ROI by campaign, channel, segment, and source to improve lead and pipeline quality.
- Develop and manage marketing assets needed to support joint branding with key partners and support go-to-market campaigns.
- Evaluate marketing proposals from partners to determine efficiency and GTM alignment with overall marketing strategy.
- Support integrated campaign launch efforts, serving as the voice of the partner and assisting with partner participation efforts.
- Provide event support for Appian's partner events and assist in planning and execution of our Appian Government sponsorship program.
Requirements:
- 7-9 years of experience in an integrated public sector-focused marketing role in an enterprise software or consultancy environment.
- Experience crafting results-driven marketing programs and demonstrating ROI.
- Campaign management and/or Partner/Alliances experience is required.
- Exhibits professionalism when collaborating with internal and external stakeholders across all levels.
- Critical thinking, problem-solving skills, and excellent project management skills.
- Ability to work independently and effectively in a collaborative, results-oriented environment.
- Bachelor's Degree or equivalent.
About Appian Corporation:
Appian Corporation is a leading provider of AI-Powered Process Platform solutions. Our platform enables organizations to automate business processes, unify data, and optimize operations, resulting in better growth and superior customer experiences. We are committed to fostering inclusivity through our employee-led affinity groups and providing opportunities for growth and development through department-specific training, mentorship, and tuition reimbursement.
Estimated Salary: $120,000 - $160,000 per year, depending on location and experience. We offer a comprehensive benefits package, including health insurance, retirement savings, and paid time off. If you are a motivated and experienced marketing professional looking to take your career to the next level, we encourage you to apply.
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