Digital Marketing Director for Energy Storage Solutions
3 days ago
Sonnen Inc., a pioneering company in the renewable energy sector, is seeking an experienced Digital Marketing Director to spearhead our marketing efforts in North America. As the ideal candidate, you will be responsible for planning, developing, and executing innovative digital marketing strategies that drive brand growth and revenue increase through active customer engagement.
This role requires strong digital media expertise, partner management skills, and a deep understanding of channel, market, and PR experience. The successful candidate will possess creative thinking, proactively take initiative, strategically develop and manage multiple projects across customer channels, manage and execute tactical initiatives, provide data and measurement of key initiatives, and coordinate cross-departmental work in line with Sonnen's marketing strategies and company-wide Objectives and Key Results (OKRs).
The Digital Marketing Director role includes:
Digital Campaign Management- Develop and execute digital campaigns across various channels, including social media, email marketing, SEO/SEM, and content marketing.
- Plan and manage social media platforms to grow followers and increase engagement.
- Create engaging video content to target audiences via socials and other mediums.
- Maintain consistent messaging across all communications that clearly articulate Sonnen's value proposition to both installers and end consumers.
- Monitor campaign budgets and provide ROI plus performance data back to the VP of Channel Sales and Marketing.
Enhance Sonnen's brand identity and value propositions through effective online presence and storytelling, ensuring consistency across all digital platforms.
Public Relations & Event Planning- Plan and execute promotional events, trade shows, and webinars to enhance Sonnen's visibility and foster relationships with partners and customers.
- Effectively promote Sonnen in the media by building relevant, substantive messaging for press releases, while driving press outreach campaigns via existing PR firm to maximize results for Sonnen.
Work closely with channel and Virtual Power Plant (VPP) sales teams, product development, and service teams to ensure cohesive marketing efforts that support overall Sonnen objectives.
Partner Support- Provide marketing consultation and leadership to members of the Sonnen partner networks, specifically Sonnen Select Partners and Flagship partners.
- Develop and share successful partner marketing 'playbooks' to support Sonnen's contractor network in their business growth.
Estimated Salary: $120,000 - $150,000 per annum, depending on location and experience.
About You- Bachelor's degree in Marketing, Business, or a related field.
- A minimum of 6 years' experience in digital marketing/digital media.
- Demonstrated marketing expertise and skills in B2B and B2C marketing.
- Strong analytical skills with a data-driven approach to decision-making.
- Proven experience in managing projects simultaneously across different verticals.
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