Product Launch Strategist
3 days ago
We are seeking a Product Launch Strategist to drive new product development, manage launch processes, and develop marketing strategies.
- New Product Development:
The Product Launch Strategist will be responsible for driving new product development briefs, including market analysis, positioning, and competitive benchmarking.
- Concept Development:
The successful candidate will develop concept, ingredient storytelling, and claims to support on-brand messaging.
- Cross-Functional Collaboration:
This role requires collaboration with project managers to ensure key deliverables are met.
- Copy Development:
The Product Launch Strategist will create holistic copy needs for all teams, supporting on-pack, digital, and in-store copy.
- Innovation:
The ideal candidate will recommend new product ideas and campaign strategies.
- Project Management:
This role involves managing monthly updates and issuance of marketing calendars.
About You:
- A Bachelor's degree in Marketing or related field is required.
Qualifications:
- 5-7 years of CPG experience is preferred.
- Strong strategic thinking, project management, and communication skills are essential.
- The ability to adapt to changing priorities and manage multiple projects is critical.
- A proven track record of launching innovative products and consumer experiences is desired.
Compensation: The estimated annual salary for this position is $120,000 - $150,000, depending on location and experience.
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