Product Launch Strategist

3 days ago


Étreux, Hauts-de-France, United States Living Proof Inc Full time
Job Description:

We are seeking a Product Launch Strategist to drive new product development, manage launch processes, and develop marketing strategies.

  • New Product Development:

The Product Launch Strategist will be responsible for driving new product development briefs, including market analysis, positioning, and competitive benchmarking.

  • Concept Development:

The successful candidate will develop concept, ingredient storytelling, and claims to support on-brand messaging.

  • Cross-Functional Collaboration:

This role requires collaboration with project managers to ensure key deliverables are met.

  • Copy Development:

The Product Launch Strategist will create holistic copy needs for all teams, supporting on-pack, digital, and in-store copy.

  • Innovation:

The ideal candidate will recommend new product ideas and campaign strategies.

  • Project Management:

This role involves managing monthly updates and issuance of marketing calendars.

About You:

  • A Bachelor's degree in Marketing or related field is required.

Qualifications:

  • 5-7 years of CPG experience is preferred.
  • Strong strategic thinking, project management, and communication skills are essential.
  • The ability to adapt to changing priorities and manage multiple projects is critical.
  • A proven track record of launching innovative products and consumer experiences is desired.

Compensation: The estimated annual salary for this position is $120,000 - $150,000, depending on location and experience.



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