Strategic Marketing Professional
5 days ago
Market and Grow with Moffat Workforce
About the Role:
Moffat Workforce is seeking a skilled Strategic Marketing Professional to join our team in Eden Prairie, MN. As a direct hire marketing specialist, you will be responsible for developing and executing demand generation and lead nurturing campaigns.
Your Key Responsibilities:
- Design and implement inbound and outbound marketing strategies to drive business growth.
- Develop and deploy creative content across various channels, including email, web, social media, and more.
- Analyze campaign results and provide actionable insights to improve future initiatives.
- Manage and maintain our company website, ensuring it remains current, search engine optimized, and aligned with our brand messaging.
- Collaborate with cross-functional teams to plan and execute product launches, promotional activities, and trade shows.
- Create high-quality content to support demand generation and lead nurturing efforts.
- Optimize website content for SEO and manage website changes and updates.
- Design engaging graphics and content for various marketing platforms that adhere to our brand standards.
Your Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- At least 3 years of marketing experience, preferably in a B2B environment.
- Proficiency in Adobe Creative Suite, particularly InDesign, Illustrator, and Photoshop.
- Experience with HubSpot or similar email campaign software.
- Familiarity with WordPress and Google Analytics.
- Excellent writing and editing skills.
- Able to manage multiple projects simultaneously and meet deadlines.
- Able to take initiative and work independently.
We Offer:
The starting salary for this position is $62,000 to $68,000 annually. We are committed to providing a dynamic work environment and opportunities for professional growth and development.
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