Digital Media Director

3 weeks ago


Oak Ridge, Tennessee, United States Servpro Industries Inc Full time

Job Summary

The Director of Digital Media will lead the development and execution of comprehensive paid media strategies, leveraging expertise in paid search, LSAs, display, and social media to drive growth performance and improved efficiency.

This role will work closely with a team of professionals managing performance marketing efforts for multiple lines of business, relying on the ability to work with large data sets and use necessary tools to structure, clean, and map data.

The ideal candidate will have 8 years of digital media planning, buying, and management experience in progressive levels of responsibility, with prior experience in a senior role within a web and/or Demand Generation team.

Key Responsibilities

  • Develop and execute comprehensive paid media strategies leveraging expertise in paid search, LSAs, display, and social media
  • Lead corporate driven paid media programs and serve as the primary point of contact for SERVPRO franchise owners globally
  • Audit campaign structure, parameters, and reporting to identify opportunities to improve data accuracy and inform future strategy
  • Ongoing account optimization, including structure & targeting improvements, search query mining, keyword expansion, and improvement of bid management processes and algorithms
  • Evaluate and test new media channels, including affiliates, lead aggregators, and programmatic
  • Monitor campaign performance and budgets closely, making data-driven decisions to optimize campaigns for performance and ROI
  • Establish share of voice priorities leveraging data and insights, including competitor and keyword opportunity analyses

Requirements

  • 8 years of digital media planning, buying, and management experience in progressive levels of responsibility
  • Prior experience in a senior role within a web and/or Demand Generation team
  • Proven work experience managing a team of direct reports, agencies, and contractors, and a demonstrated ability to mentor and develop direct reports into more senior roles
  • Experimentation experience to design multivariate tests, synthesize test results, and build frameworks to make data-informed decisions
  • Proficiency with data visualization tools such as Looker Studio and Tableau for data analysis, monitoring, and presentation
  • Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline

About SERVPRO

For more than 50 years, SERVPRO has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada.

We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.

All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.


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