Product Marketing Manager
3 weeks ago
Job Summary
The Product Marketing Manager at 10X Health System is responsible for driving the go-to-market process for new products, from conception to post-launch optimization. This role requires managing product lifecycle activities, developing effective marketing strategies, and ensuring seamless e-commerce integration across platforms like Shopify.
Key Responsibilities
- Lead and manage the end-to-end lifecycle of new products, including conceptualization, product formulation, launch strategy, and post-launch analysis.
- Coordinate efforts across multiple teams to ensure timely delivery and consistent execution.
- Develop comprehensive marketing strategies that align with the company's goals and target audiences.
- Execute campaigns to build product awareness, drive sales, and strengthen brand visibility.
- Manage the seamless integration of new products into the Shopify store, ensuring accurate product data, proper formatting, and the inclusion of all necessary assets.
Requirements
- Proven experience managing the full product lifecycle from concept through post-launch.
- Ability to coordinate cross-functional teams to meet deadlines and deliver results.
- Strong understanding of e-commerce platforms, specifically Shopify, and experience integrating products into these platforms.
- Familiarity with Salesforce or other CRM platforms for marketing automation and tracking.
- Demonstrated ability to develop and execute successful marketing strategies that drive results.
Education and Experience
- Bachelor's degree in Marketing, Business, or a related field is required; MBA is a plus.
- Minimum 5 years of experience in product marketing, with a focus on health and wellness or e-commerce industries.
Commitment to Diversity
10X Health System is an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability.
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