Senior Director of Strategic Partnerships

3 weeks ago


New York, New York, United States Zeta Global Full time

About the Role

Zeta Global is seeking a seasoned professional to lead our sales development and managed-service media sales team as a Vice President of Client Partnerships. This key role will be responsible for promoting our data-driven media to advertising agencies, building and growing strategic relationships, and managing the sales process from prospecting to close.

Key Responsibilities

  • Craft and implement strategies to build and nurture relationships with holding companies and independent ad agencies, aiming for revenue growth and market expansion.
  • Identify and focus on agencies and accounts that align with company goals and have high growth potential.
  • Work with internal teams to create solutions tailored to agency needs.
  • Act as a key advisor to agencies, helping them leverage our company's solutions for their clients' success.
  • Maintain strong connections with key agency partners through regular engagement and collaboration.
  • Collaborate with sales and commercial teams to activate and maximize partnership agreements.
  • Keep abreast of market trends, competition, and industry developments to identify new partnership opportunities.
  • Develop a deep understanding of our company's offerings and the adtech landscape to effectively communicate value.
  • Monitor and analyze metrics to gauge the success of partnerships and provide insights to senior leadership.

Requirements

  • Minimum of 10-15 years in sales, business development, or strategic partnerships within the media and Adtech industry, with a focus on agencies.
  • Strong existing relationships within agencies and/or brands that fit our target.
  • Deep understanding of market dynamics, trends, and competition.
  • Ability to work across various business functions and drive strategic initiatives.
  • Advanced knowledge of digital advertising technologies and platforms, with the ability to simplify technical concepts.
  • Excellent skills in negotiation, relationship-building, and influencing stakeholders.
  • Demonstrated capability to lead and align teams of 4 or more.

About Zeta Global

Zeta Global is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.



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