Associate Director, Parent Giving

3 weeks ago


Annapolis, Maryland, United States USNA Alumni Association & Foundation Full time
About the Role

The Associate Director, Parent Giving is a key position that will play a pivotal role in the 2030 Campaign Plan and increasing the overall results of the Annual Giving Program team. The Annual Giving team is dedicated to increasing unrestricted support to the Naval Academy and engaging with and stewarding all alumni, parents and friends that support the Naval Academy on an annual basis.

Key Responsibilities
  • Develop and implement a solicitation, stewardship and engagement communication calendar specific to current and past parents of Naval Academy midshipmen.
  • Lead the planning and execution of fundraising campaigns targeted specifically at parents, including management of data segmentation, preparation, and delivery to various vendors.
  • Oversee the annual entry of new parent data in the Foundation / Alumni Association's CRM database.
  • Work closely with colleagues in Annual Giving, Regional Development, and Leadership Annual Giving to coordinate strategies and initiatives that integrate parent giving into broader fundraising efforts.
  • Collaborate with Director, Parent Programs and other Engagement colleagues to understand how the Alumni Association interacts with parents and identify areas of partnership and amplification of parent communications.
  • Utilize fundraising databases and analytics to track donor interactions, analyze giving trends, and inform decision-making.
  • Produce regular reports on fundraising progress, donor engagement metrics, and return on investment for parent giving initiatives.
Requirements
  • Bachelor's degree from an accredited college or equivalent experience.
  • Fundraising experience in Parent and/or Annual Giving programs, with experience in an educational development environment preferred.
  • Highly organized, detail-oriented team player with unquestionable integrity and a solid work ethic.
  • Excellent written and verbal communication skills, with experience in crafting compelling solicitation materials and donor correspondence.
  • Strategic thinker with the ability to develop and implement fundraising plans to achieve measurable results.
  • Proficient with the Microsoft Office Suite and fundraising database/software.


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