Product Marketing Strategist
3 days ago
We are seeking a highly skilled Product Marketing Specialist to join our team at myGwork - LGBTQ+ professionals & allies. As a Product Marketing Specialist, you will play a critical role in driving the growth and success of our products by developing and executing go-to-market strategies that capture the voice of the customer and sales.
Key Responsibilities- Capture and document market, customer, sales, and competitive insights to inform product plans and go-to-market strategies.
- Develop product stories, value propositions, positioning, and core messaging that enable Pearson teams to beat the competition.
- Work with the Director of Marketing to inform go-to-market priorities and ensure that go-to-market teams are focused on the markets and products that offer the greatest opportunities for share growth and monetization.
- Define go-to-market strategy, goals, and success metrics focused on gaining and monetizing share in priority markets.
- Collaborate with Campaigns on the execution of the go-to-market strategy through targeted campaign plans.
- Undergraduate degree required.
- 1-3+ years of B2B product marketing experience OR 3-5+ years developing, promoting, or selling digital solutions in the higher education content/ed tech space.
- Proven collaboration skills and the ability to lead through influence.
- Strong analytical skills and the ability to leverage data and insight to inform, measure, optimize, and document the performance of go-to-market strategy.
myGwork is a member of the LGBTQ+ business community and is committed to creating a workplace where diversity, equity, and inclusion thrive. We believe that a diverse and inclusive team is a more innovative and vibrant place to work, and we are committed to building a workplace where talent can learn, grow, and thrive.
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