US Digital Ad Operations Director

3 weeks ago

New York, New York, United States The Guardian Full time

About The Guardian

The Guardian is a pioneering global news organization that showcases fearless, independent journalism. From delivering breaking news and award-winning investigations to providing in-depth coverage of technology, sports, film, culture, and lifestyle, our global perspective enhances our audience's understanding of America and the world.

Headquartered in New York City, Guardian US is a fully digital operation that engages US readers by combining The Guardian's international coverage with US voices and expertise. Our core coverage areas include the climate emergency, economic and racial inequality, digital privacy, and more. We launched in 2011 and now have bureaus in New York, Washington DC, New Orleans, and Los Angeles.

As an independently owned, mission-driven organization, we are funded by readers worldwide. The Guardian is a place where talent, energy, and commitment come together to make us who we are. Across our business, we have some of the most creative thinkers in media and beyond: award-winning journalists, cutting-edge commercial teams, digital talent, and more.

Job Description

We are seeking a Director of Ad Operations who will be responsible for the direct and PG ad operations of The Guardian US. The ideal candidate has proven experience with ad trafficking, reporting, and creative troubleshooting. The candidate should have extensive experience in Google Ad Manager (GAM) and management experience.

The Director of Ad Operations will be responsible for the implementation and management of US-based advertising campaigns, ensuring timely and consistent delivery. The candidate will understand campaign-specific KPIs, used to shape optimization priorities and tactics, and enter and manage insertion orders within internal sales operations systems.

Key responsibilities include:

  • Implementation and management of US-based advertising campaigns to ensure timely and consistent delivery
  • Understanding campaign-specific KPIs used to shape optimization priorities and tactics
  • Enter and manage insertion orders within internal sales operations systems
  • Comprehension of complete product portfolio and specs/capabilities associated with each
  • Expertise in GAM campaign management and inventory management protocols
  • Generate and review weekly advertiser campaign reports to track performance against guarantee
  • Proactive daily analysis and campaign optimization
  • Troubleshoot targeting issues, resolve any traffic issues, and reconcile discrepancies
  • Troubleshoot ad delivery issues and implement solutions, working closely with planners and account managers to ensure client satisfaction
  • Traffic on all devices, including desktop, iPhone, iPad, and android
  • Test of all ad creative for compliance with site specifications as well as functionality
  • Verify all targeting and technical integrations for campaigns
  • Perform the day-to-day ad placement, scheduling, and updates for customers, including rich media ad placements
  • Work with the account management on soliciting creative from agencies/clients per established specs
  • Partner with account management/sales to troubleshoot delivery issues and optimize campaign performance based on client goals
  • Work with account management on monthly billing reconciliation process by ensuring accurate delivery information is updated prior to invoicing
  • Self-manage tasks/schedule for effective and efficient time management
About You

The ideal candidate will possess:

  • Ability to multitask and work efficiently within a high-paced changing environment
  • Ability to work under tight deadlines
  • Strong organizational and time management skills
  • Strong Excel skills - knows pivot and V look-ups
  • Strong written and communication skills
  • Able to interact comfortably with both clients and other internal departments
  • Expert-level knowledge of Google Ad Manager (GAM)
  • Strong analytical skills with the ability to interpret complex data sets
  • Proficiency with spreadsheet software for modeling and forecasting
  • Experience with programmatic advertising platforms
  • Excellent problem-solving skills and ability to work in ambiguous situations
  • Strong attention to detail and ability to manage multiple projects simultaneously
  • Excellent communication skills, both written and verbal
Core Skills and Qualifications

The ideal candidate will have:

  • 5+ years of experience in digital advertising operations, with a proven track record of success in a leadership role
  • Deep understanding of the digital advertising ecosystem, including ad serving technologies, programmatic advertising, ad exchanges, and data management platforms
  • Specific expertise in Google Ad Manager (GAM)
  • BA/BS preferred
  • Experience working with publishers preferred
Salary and Benefits

We offer a competitive salary of $130,000 - $150,000, with a commercial incentive. Additional benefits include:

  • 20 days of vacation leave in addition to 12 company holidays and 2 personal days
  • Unlimited sick time
  • Free Headspace subscription for you and your family members
  • 401(k) match
  • Subsidized healthcare coverage, including medical, vision, and dental
  • Medical and Dependent Flexible Spending Accounts
  • Generous parental leave with 100% pay
  • Long Term and Short Term Disability insurance
  • Life insurance
  • Commuter benefits
  • Work/Life balance: Flexible hybrid schedule

Culture & Wellbeing

We strive to create an inclusive environment where everyone feels welcome. The Guardian champions diversity of thought and offers great tools to prioritize wellbeing. You'll also have access to Employee Assistance Programs and a free Headspace subscription.

Learning & Development

We encourage personal and professional growth. Employees have access to a range of tools and solutions, and we support the pursuit of professional qualifications through vocational courses and apprenticeships.

Sustainability

As we aim to become an environmentally regenerative company, we've signed up to a sustainability vision and strategy. Find more information about sustainability at GNM here.

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