Senior Technical Marketing Manager

1 day ago

Lenexa, Kansas, United States Biomune Company Full time
Job Summary:

The Senior Technical Marketing Manager - Immucox Range is responsible for developing and executing the technical marketing strategy for the Immucox poultry coccidiosis product range. This includes managing pricing and promotion, building sales forecasts, and conducting market and competitive intelligence.

Key Responsibilities:
  • Develop and execute the technical marketing strategy for the Immucox range, including pricing management and promotion.
  • Build short and long-range sales forecasts for each Immucox product and range.
  • Conduct market and competitive intelligence, including analyzing CEESA data, USDA market data, and other third-party research.
  • Prepare technical marketing materials and events, including product information sheets and scientific symposiums.
  • Support the development of new and innovative services and techniques to optimize intestinal health.
  • Align objectives and coordinate activities with the Poultry sales, vaccination services/equipment, and marketing teams.
  • Serve as liaison and intestinal health subject matter expert with the Corporate Poultry Franchise and the Global Immucox Range manager.
  • Manage Immucox marketing communications, including trade print/online advertising and sponsorships.
  • Establish and maintain target, floor, and average selling prices for the Immucox range.
  • Gather information and feedback from the sales, veterinary services, and VSE teams and customers using Immucox, and share collected information with the VP of poultry and swine and other local teams.
  • Define an annual Immucox Business Plan based on the Global Strategy established by Corporate, and be responsible for implementing the Immucox Business Plan.
  • Maintain positive professional relationships with Customers via regular visits, events, and/or calls, and internally with Sales, Veterinary Services, and VSE teams.
  • Accompany the Sales team on major Key Account negotiations, and be the critical contact liaising between Corporate and local teams.
  • Participate in monthly meetings with Corporate to review the current national situation and update Immucox Business Plans regularly during monthly meetings with the VSE teams and local Sales Managers.
  • Define and follow-up on key performance indicators throughout the year, so that results can be analyzed and reported to Corporate, and further corrective actions taken, if needed.
  • Report results to Key Customers via the appropriate tools when needed, participating in Annual Business Reviews and Pulse Meetings with Key Customers, VSE, VSM, and Sales teams.
  • Attend Corporate-led training and congresses, seminars, and events related to intestinal health, and engage in self-training for new technical updates to maintain up-to-date intestinal health expertise.
  • Deliver issues diagnoses and expert support on demand, conduct Key Customer visits, and provide professional consultation related to Immucox.
  • Provide intestinal health technical/scientific advice to Customers (Veterinarians, Veterinary Technicians, Distributors, Hatchery employees, etc.) and Sales employees, and ensure periodic training of the entire local organization on intestinal health.
  • Train local teams in offering practical guidance and advice related to intestinal health.
Core Competencies:
  • Shaping solutions out of complexity
  • Maintaining Client focus
  • Collaborating with empathy
  • Engaging and developing
  • Driving ambition and accountability
  • Influencing others
Technical/Functional Competencies:
  • Intestinal Diseases Knowledge: Understanding of the types of Eimeria and their impact on the intestinal tracts of chickens, knowledge of secondary diseases/issues related to intestinal diseases-necrotic enteritis, dermatitis, etc.
  • Scientific Trials & Knowledge Management: The capability to analyze data and design, plan, and carry out trials using scientific approaches (e.g., forming and testing hypotheses).
  • Product Knowledge: Demonstrate knowledge of Ceva's Products and Services, as well as those of Ceva's Competitors, have a knowledge of the strengths and weaknesses of the Products and Services currently available/ upcoming in the Market-the ability to defend Ceva Products and Services' value with Customers and within a Business-to-Business environment.
  • Communication & Presentation Skills: The ability to communicate efficiently and effectively, adapting to different audiences and situations as needed, demonstrate empathy, emotional intelligence, and the capacity to capture an audience's attention and use appropriate technologies to improve message delivery.
  • Marketing & Value Generation: The ability to extract and share actionable information from data storage/analytics tools to grow business and execute meaningful performance analyses, keep a look out for any new tools that could improve current performance and propose the right tools/concepts to manage performance.
Qualifications:
  • Education: Bachelor's degree in animal or poultry sciences or a related advanced degree.
  • Work Experience: At least seven years in the poultry or swine industry with specific expertise in live production and/or animal health.
Working Conditions:
  • Ability to work remotely or from the Ceva USA office.
  • Travel Required: 20% domestic travel required, some international travel, up to 5% annually.

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