Marketing Campaign Specialist
3 days ago
About the Role:
The Marketing Coordinator will play a key role in supporting the execution of marketing strategies and campaigns. This role involves collaboration with various teams to ensure the successful implementation of marketing initiatives and the achievement of business objectives.
Key Responsibilities:
- Assist in the development and execution of marketing campaigns across various channels.
- Contribute to the creation of marketing collateral, including social media posts, blog content, email campaigns, and promotional materials.
- Assist in managing the company's digital presence, including social media platforms, the company website, and the internal SharePoint site.
- Support the planning and execution of events, trade shows, and sponsorships.
- Coordinate logistics, manage vendor relationships, and ensure all event details are well-organized.
- Write content outlines and drafts as needed for internal and external communications.
- Review content prepared by the team to ensure spelling, grammar, and format errors are noted and corrected.
- Monitor and report on digital marketing analytics to assess campaign effectiveness.
- Conduct research to stay informed about industry trends, competitors, and customer preferences.
- Assist in analyzing data and present findings to inform marketing strategies.
- Provide support to the marketing team, including scheduling meetings, organizing shared work folders, and maintaining project documentation.
- Assist with researching, sourcing, and managing new digital tools to support graphics design, content creation, and messaging distribution.
- Collaborate with cross-functional teams to ensure marketing initiatives align with overall business objectives.
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